OPERATIONS

Brookstone teams with Swagg for mobile app

BY Staff Writer

Atlanta — Mobile commerce enabler Firethorn Mobile Inc., a wholly owned subsidiary of Qualcomm Inc., and Brookstone announced Brookstone as its latest retail partner for its Swagg mobile application, which provides shoppers with mobile access to purchase digital gift cards. Mobile shoppers also can receive special offers and manage customer loyalty programs through the app.

In celebration of the announcement, Brookstone and Firethorn Mobile will conduct a national promotion beginning Nov. 7, where consumers can enter to win a digital Brookstone gift card, ranging in value from $25-$500. Over the course of the promotion, which will run through Nov. 21, more than 1,600 digital gift cards will be given away.

To enter the sweepstakes, consumers simply need to download SWAGG onto their iPhone or Android device and enter promotional code ELF11.

"Mobile shopping has grown 44% t since 2010, and Brookstone is engaging consumers through our mobile site, QR code integration and social media," said Ron Boire, president and CEO for Brookstone. "Swagg is the perfect fit for our technology and quality-conscious consumers who lead the mobile lifestyle, and we’re excited about putting the Swagg app’s functionality into their hands."

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Hot Topic names CEO as chairwoman

BY Staff Writer

City of Industry, Calif. — Hot Topic Inc. said that its CEO, Lisa Harper, 52, has also been named its board chairwoman.

Former chairman Bruce Quinnell will stay on as chairman of the audit committee, but he will not seek re-election to the board when his term ends in June, the company said.

The company also said Matthew Drapkin was named lead director.

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Target’s gift cards makes for interesting viewing

BY Staff Writer

New York City — Target Corp. is in a class by itself when it comes to gift cards, offering a broad selection to suit all ages. In fact, the cards are so unusual that the retailer patents them, according to the Minneapolis/St. Paul Journal.

Click here to read the full story and see a slide show of some of Target’s most unusual gift cards.

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