News

Brown Shoe Co. deploys Agilence reporting solution

BY Dan Berthiaume

St. Louis — Brown Shoe Company has selected Agilence Retail 20/20 as its exception reporting solution. The next-generation exception reporting solution will provide Brown Shoe Company with a platform for reporting on point-of-sale transactions, e-commerce, inventory adjustments, financials, and customer loyalty.

"We have a vision to combine all of our data into a central reporting application that will give us insight into day-to-day operations so that we can improve top line growth and minimize losses," said Jon Grander, VP of asset and revenue management, Brown Shoe Company. "With Agilence’s new Retail 20/20 application, we found a platform that is well positioned to help us achieve our goals."

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ChannelNet has new account management VP

BY CSA STAFF

ChannelNet, a leading digital customer acquisition, retention and conquest marketing company, has named Angela Johnson as VP of account management.

The company will be looking to Johnson to help it manage growth. Johnson has more than 20 years of client relationship management and is an expert in developing multichannel solutions for the automotive, high-tech and insurance industries.

In the newly created role, she will be responsible for driving the ongoing support for ChannelNet’s clients and strategic partnerships. Her client portfolio will include Fiserv, JM Family Enterprises, Kia, Hyundai, VW, Audi, BMW, Ally Auto, Benjamin Moore Paints, Hunter Douglas and RouteOne.

“We are very pleased to have Angela join our team. She comes highly recommended by our clients,” said CEO and founder Paula Tompkins. “It is important that we have someone in this role that the industry trusts. We are excited to have her award-wining talents and look for her to accelerate our growth in the automotive, home improvement, and finance industries.”

“ChannelNet’s internet marketing growth and the industry trends make this a phenomenal opportunity,” said Johnson. “My goal will be to take ChannelNet to the next level and make it the go-to solution provider for customer engagement solutions across numerous industries.”

Most recently Johnson was Acxiom Corporation’s senior director of account management and client services responsible for launching and managing the largest customer relationship management (CRM) system transformation in the automotive industry for General Motors. She started her career as a data administrator and consultant at Acxiom, and then worked her way up the ranks from a solutions delivery lead to a client relationship and account manager.

Johnson attended the University of Arkansas.

According to ChannelNet, its software-as-a-service (SaaS) connects leading retail, automotive, financial services and home improvement companies with their customers so they can sell products and services through local channels, including personalized microsites. ChannelNet’s patented software enables consumers to research a purchase, view sales incentives and seamlessly complete transactions at a store, through a call center or on their mobile device.

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MARKETING/SOCIAL MEDIA

Zappos redesigns website, names new artistic director

BY Dan Berthiaume

Las Vegas – Zappos Couture is launching a redesigned web presence with artistic direction and editorial from new artistic director Andre Leon Talley. Talley and Zappos Couture created the imagery for the new editorial in New York City’s Industria Studios in December 2013.

Shot by fashion photographer Francesco Carrozzini, the visual content was inspired by a day in the life of a woman infused with vibrant colors. Talley styled models who posed on sets of ordinary, pedestrian situations, but in extraordinary, bold hues. Talley is international editor-at-large of Numero (Russia) and member of the Board of Trustees, Savannah College of Art and Design (SCAD). The site will also include editorial content and a digital video series from Talley. Customers will be able to click through to buy products.

"We are excited to unveil the re-designed Zappos Couture, especially the new, original content," said Jennifer Sidary, head of couture at Zappos Couture. "Andre has done a magnificent job as artistic director in translating and editing what’s happening in fashion to provide our customer base with a fresh perspective."

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