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Buca Di Beppo teams with Transaction Wireless for digital gift cards

BY Katherine Boccaccio

San Diego — Digital gift card solution-provider Transaction Wireless said Tuesday that restaurant chain Buca di Beppo has selected Transaction Wireless to power its digital gift card program.

The cloud-based digital gifting platform will enable Buca di Beppo, which is owned by Planet Hollywood International, to leverage channels such as email, mobile and Facebook for digital gift card promotions and marketing initiatives.

Buca di Beppo will be deploying Transaction Wireless’ full suite of services — wGiftCard for Buca di Beppo’s B2C digital gifting offerings, wCentive for its B2B programs, and wConnect for its marketing campaigns — to power its loyalty and customer incentive programs from a cloud-based digital gifting platform.

“With Transaction Wireless, we will be able to create more effective digital gift card campaigns that enable us to better understand and engage our customers, while providing a fun, more personal and secure way to give digital gift cards this holiday season,” said Kyle Collins, director of interactive marketing for Buca di Beppo.

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Jones Lang LaSalle launches mall-based social media programs

BY Katherine Boccaccio

Atlanta — Jones Lang LaSalle announced Tuesday that it has launched a comprehensive digital media program across its 98 million-sq.-ft. nationwide retail portfolio.

The firm is rolling out The Scoop customer loyalty program, the My Style social media program and new center-specific mobile apps to deliver up-to-the-minute information on fashion trends, retailer promotions and events.

“These digital media initiatives are designed around the idea that the shopping center is no longer just a place to shop but a social space that consumers can also shop in,” said Greg Maloney, CEO and president, Jones Lang LaSalle Retail. “By becoming a digital curator of the latest retailer offers and promotions and providing customers with an engaging, interactive experience and easier access to shopping information, we are building brand loyalty for our shopping centers and supporting retailer sales.”

The Scoop customer loyalty program rewards shoppers with insider information and access to deals, offers and perks at their local shopping center. By registering for the program, customers can access an online shopping guide that provides 24/7 real-time access to retailer promotions, searchable by store name, category or keyword. Customers will also receive regular e-blasts and text messages with special offers, as well as access to additional perks when they visit their local Jones Lang LaSalle shopping center.

Jones Lang LaSalle also recently launched its My Style program to provide their shopping center marketing managers with fresh, on-trend social media content they can use to engage with their shoppers. “The My Style program seeks to start a conversation with shoppers about the latest retail and fashion trends through multiple social media channels including Facebook, Twitter, YouTube and the My Style blog on Tumblr.com,” said Julie Rickey, director of consumer marketing, Jones Lang LaSalle Retail.

The 42 centers in Jones Lang LaSalle’s portfolio with an active social media presence have received 8.6 million newsfeed impressions on Facebook alone year-to-date. Total annual newsfeed impressions are projected to reach 13 million by year-end.

Jones Lang LaSalle has also launched center-specific mobile apps that give consumers direct access to local shopping center and retailer information on their iPhones or Droid devices. Through a quick and free download, consumers can have all the local shopping information they need instantly at their fingertips, instead of having to go through a shopping center developer or management company’s portal of multiple properties. The app includes a Google Map feature, a store directory, listings of mall events and access to Retail Buzz – a feature that pulls each retailer’s social media feeds from Facebook and Twitter.

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Family Dollar names legal VP

BY Staff Writer

Matthews, N.C. — Family Dollar Stores said Tuesday it has named Beth MacDonald to the position of VP – assistant general counsel and assistant secretary.

MacDonald, previously a partner in the Charlotte office of law firm Alston & Bird, joined Family Dollar in 2010 as divisional counsel – securities and was promoted to assistant general counsel in April.

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