The Buckle, Hot Topic, Aeropostale shine in apparel category
New York City Most apparel retailers continued to struggle in February, with some notable exceptions. The Buckle posted a 21% increase in February same-store sales, far above the 9% gain expected. Hot Topic reported Wednesday that its same-store sales rose 10.8%, more than double what analysts estimated. At Aeropostale, February same-store sales rose 11%, beating analyst expectations, as shoppers purchased spring merchandise.
Although most other apparel retailers remained in a funk in February, the results, in most cases, were not as bad as Wall Street predictions. One of the hardest hit retailers was Abercrombie & Fitch Co., whose same-store sales plunged 30% in February due to much weaker results at all its chains.
American Eagle Outfitters posted a 7% decline, less than the 13.4% drop forecast by Wall Street. The Wet Seal posted a 6.6% decline, less than the 12% drop expected by analysts.
Limited Brands, which operates Victoria’s Secret and Bath and Body Works, posted a decline of 7%. Analysts expected a drop of 7.1%. Stage Stores said same-store sales fell 8.6%, less than the expected 9.3% drop.
At Gap, same-store sales fell 12%; Wall Street had expected a decline of 15.5%. Destination Maternity Corp. said its same-store sales fell 3.5%.
Costco sees sharp decline in 2Q profits
A combination of weak consumer demand and a strong dollar led to a significant decline in Costco’s second quarter profits, the company announced.
Sales dropped 1% to $16.5 billion from $16.6 billion, while net income declined 27% to $240 million, or 55 cents a share, from $328 million, or 74 cents a share. Total company same-store sales for the second quarter declined 3%, but increased 5% if the negative effects of foreign exchange rates and gasoline prices are excluded.
“Second quarter 2009 earnings results were negatively impacted by a variety of factors, primarily centered around overall weak economic conditions,” said Costco CFO Richard Galanti. “In particular, our quarterly results were hurt by the continued weakness in non-foods sales and related margins. Margins in foods and non-foods were also negatively affected by increased pre-holiday seasonal markdowns and other selective price reductions to drive sales and increase market share. In addition, results were hurt by lower year-over-year gasoline profits and lower reported international profits, the latter a result of the significant strengthening of the U.S. dollar when compared to the currencies of Canada, the United Kingdom, Korea and Mexico.”
Membership income did grow however, increasing to $355.6 million from $342.9 million.
The company also announced February sales results for the period ended March 1 that declined 1% to slightly more than $5 billion. February same-store sales declined 3%, consisting of flat sales domestically and a 15% decline internationally. Excluding the effect of gasoline deflation on domestic results, same-store sales at U.S. units increased 4%. Same-store sales internationally increased 8%, excluding the negative effect of exchange rates.
Costco operates 553 clubs, 406 of which are located in the United States and Puerto Rico. Internationally, the company operates 76 clubs in Canada, 31 in Mexico, eight in Japan, six in Korea and five in Taiwan. An additional 10 to 11 new clubs are expected to open by the end of the company’s fiscal year on Aug. 30.
Kmart launches multi-channel campaign partnership with WWE
HOFFMAN ESTATES, Ill. Kmart has partnered with World Wrestling Entertainment for a multi-channel entertainment marketing promotion supporting the 25th Anniversary of WrestleMania. The exclusive “WrestleMania Madness” is only at Kmart.
Kmart stores across the country will feature a front-end product boutique from March 8 to March 21 showcasing the best in WWE licensed products including apparel, toys, bedding, entertainment and gaming accessories. In addition, consumers who purchase $50 or more in WWE merchandise available in Kmart stores will receive $10 off their 25th Anniversary of WrestleMania pay-per-view buy.
Kmart’s promotion also includes a microsite, www.kmart.com/wwe ,Web banners and e-mail blasts. And, for the first time ever, Kmart will host Live Chats on March 9 and March 16 at 8:30 p.m. EDT with WWE Superstars. In addition, Kmart is supporting the promotion with a designated 25th Anniversary of WrestleMania circular spread, in-store radio and TV broadcasts, extensive in-store point-of-sale, including WWE Superstar hanging signs, security shrouds and shelf talkers.