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Build-A-Bear launches ‘Bear Valley’ app

BY Dan Berthiaume

Woodland Hills, Calif. – Build-A-Bear Workshop is partnering with 505 Games to release an app for iPhone, iPad and iPod Touch called “Bear Valley.” The app, available for $4.99 at the Apple App Store or on iTunes, lets customers create a virtual teddy bear and take it through various online experiences.

Bear Valley game features include shopping, buying and decorating a condo, performing in an outdoor theater, playing with toys, participating in scavenger hunts and playing on a playground. The game was developed by WayForward.

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Interbrand Design Forum promotes Scott Smith to CMO

BY Staff Writer

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Dayton, Ohio — Retail design firm Interbrand Design Forum has promoted Scott Smith to chief marketing officer.

Smith has been with the company for more than 20 years and previously served as senior VP. He began his career with Interbrand Design Forum as a designer and later took on leadership of the creative retail practice prior to transitioning to a senior role supporting the new business team.

As CMO, Smith will oversee marketing and new business development for the firm, while continuing to leverage his experience designing award-winning stores to help develop new client partnerships. His focus is on aligning Interbrand Design Forum’s strength in retail design, brand strategy, shopper insights, digital, retail analytics and architecture with clients’ needs to deliver brand experiences that connect with their customers to drive sales.

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Preen.Me launches social commerce partnership with brands

BY Dan Berthiaume

Tel Aviv, Israel – Preen.Me, a social platform for beauty consumers that offers access to personalized product recommendations, peer-to-peer recommendations, product reviews and how-to tutorials, is launching a database for select beauty brand partners.

The database will provide brands with aggregated consumer information such as actual product usage, and price sensitivity. Brand partners will also have direct access to Preen.Me users.

Preen.Me, launched from a Facebook page in 2012, says it engages 7 million to 8 million monthly users across all channels.

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