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Build.com leverages real-time price data

BY Dan Berthiaume

Chico, Calif. – Online home improvement retailer Build.com has successfully deployed 360price, 360pi’s exact match solution, to monitor pricing for more than a billion permutations and combinations of products, categories and competitors. Build.com seeks to leverage real-time price intelligence to drive conversions, revenues and margins.

“We recognized early on that the dynamics of the home improvement market are ideal for online shopping with consumers looking for simpler and quicker access to a greater selection of products than possible with a traditional big-box retailer,” said Brandon Proctor, VP of marketing, Build.com. “Online competitive pricing is a moving target and we need to have insight into the pricing strategies of other leading retailers in the home improvement category to build and reinforce our competitive advantage. We selected 360pi for their proven ability to deliver accurate product and price matches for a very large number of SKU’s, categories, and competitors.”

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MARKETING/SOCIAL MEDIA

Target in big multichannel holiday push; rolling out in-store pickups

BY Dan Berthiaume

Minneapolis – Target Corp. is making a big online push for the holidays, including expanding its in-store pick-up program for products ordered online to all of its U.S. stores by Nov. 1 (the service is now available in about half of the chain’s locations). And for the first time, Target will promote the concept of Cyber Week, with an ad campaign Dec. 1 through Dec. 3 that focuses on Cyber Week deals including Cyber Monday.

Target’s overall holiday campaign, themed “My Kind Of Holiday,” will extend across all channels, including broadcast, radio, in-store, catalogs, digital and social media.

Beginning in November, Target will invite consumers to join the conversation by using the hashtag #MyKindofHoliday. The company is also bringing social media into its stores and its catalogs. Starting Nov. 18, Target will highlight about 100 holiday products across all areas of its stores that have been trending well on Pinterest. It will also make reference to Pinterest in its holiday catalogs.

In other key initiatives, the discounter is extending the timeframe of its price match policy for the holiday season beyond the typical-seven day window. If a customer purchases a qualifying item at Target between Nov. 1 and Dec. 21 and then finds it for less at Target.com, a local competitor’s printed ad or at select online retailers, Target will match the price.

Take a look at the first TV spot, set to air next week:


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T.Platt says:
Oct-24-2013 03:31 pm

holiday happiness
Target delivers multichannel cheer, better engagement and more conversions via #CEM http://amex.co/13rIN5K

T.Platt says:
Oct-24-2013 03:31 pm

Target delivers multichannel cheer, better engagement and more conversions via #CEM http://amex.co/13rIN5K

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New product launches boosts Colgate volume growth in Q3

BY CSA STAFF

Colgate-Palmolive announced that during the third quarter, new product launches in the United States contributed to volume growth across categories and market share gains were seen in categories such as manual toothbrushes, powered toothbrushes, mouthwash and body washes.

In toothpaste, the success of Colgate Optic White and Colgate Optic White Dual Action toothpastes helped drive market share for the Colgate Optic White brand to 5.5% year to date, up 0.6 share points versus year ago. The company also noted that strong sales of Colgate Total, Colgate Max Fresh Cool Scrub, Colgate Sensitive SmartFoam and Whitening and Tom’s of Maine toothpastes also contributed to volume growth during the quarter.

In manual toothbrushes, strong sales of Colgate 360 Optic White, Colgate 360 Total Advanced Floss Tip Bristles and Colgate Extra Clean manual toothbrushes helped drive market share in that category to a record 38.4% year to date. The company plans to build on this growth momentum with the recent U.S. launch of the new Colgate Slim Soft manual toothbrush, which will have advertising support beginning in the fourth quarter.

During the quarter, worldwide net sales were $4.4 billion, up 1.5% compared with the year-ago. Organic sales grew 6%.

Net income and diluted earnings per share were $656 million and 70 cents, respectively. This compares with net income and diluted earnings per share in the year-ago period of $654 million and 68 cents, respectively.

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