News

Burlington to open in Sears hole at Magnolia Mall

BY Al Urbanski

PREIT announced that it has fully leased the space vacated by Sears at Magnolia Mall, nine months after the store closed shop at the Florence, South Carolina, property.

Burlington opens in a 46,000-sq.-ft. space there this week. It will be joined by HomeGoods (20,000 sq. ft.) and Five Below (8,500 sq. ft.) in the spring. Also slated to open at that time is a 20,000-sq.-ft. H&M store.

"At Magnolia Mall, the addition of these in-demand retailers will attract additional shoppers and welcome them to an enhanced mall experience," said Joseph F. Coradino, CEO of PREIT.


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DEVELOPMENT/REDEVELOPMENT

Food and bed highlight OKC center’s expansion

BY Al Urbanski

Three restaurants and a hotel claimed four of the seven new out-parcels The Market at Czech Hall in Oklahoma City.

Developer GBT Realty announced that Hooters, Arby’s, Cheddar’s Scratch Kitchen, and Sleep Inn have signed leases at the 160,000-sq.-ft. “regional neighborhood center” on Interstate 40.

“National names such as Academy Sports + Outdoors, Marshalls, and Ross Dress for Less jumped on board early before the center was developed and have continued to be top performers here,” said GBT leasing director Fraser Schaufele, who credited OKC’s high population growth rate and low unemployment rate.

Other tenants include GNC, Pearl Vision, Petco, Ulta Beauty, Rack Room Shoes, and Five Below.


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ECOMMERCE

Furniture e-retailer extends AR shopping app

BY Deena M. Amato-McCoy

Wayfair now allows Apple iOS 11 users to visualize 3D furniture and décor in their home before they buy it.

The furniture e-retailer’s “View in Room 3D” app is now available on Apple’s iOS 11 platform. Supported by Apple’s ARKit augmented reality technology, the app is now accessible on iPhones and iPads.

When customers find a piece of furniture or décor on the Wayfair app, they tap the View in Room 3D button displayed beneath the product image to see it in their home. Shoppers can use their finger to move product images throughout the room, as well as rotate merchandise. They can also make a purchase directly through the Wayfair app. All 3D products are accurately sized to true dimensions, eliminating the need to physically measure an item or their space before making a purchase.

“Leveraging Apple’s AR platform on iOS 11, we’re solving one of the biggest pain points consumers face when shopping for home furnishings online or in a store – how will this item look in my home and will it fit?” Steve Conine, co-founder and co-chairman at Wayfair. “Our AR-powered shopping app lets our customers visualize thousands of products in their homes, from their homes, before they buy.”

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