C. Wonder makes retail debut
New York City — A new concept, C. Wonder, has made its retail debut, opening a 5,000-sq.-ft. store in Manhattan’s SoHo neighborhood. The company is on track to open three mall locations this fall: Garden State Plaza, Paramus, N.J.; The Westchester Mall, White Plains, N.Y.; and Roosevelt Field, Garden City, N.J. An additional 20 locations are planned for 2012, according to various reports.
C. Wonder (the “C” stands for charming, chic and cheerful, according to the company) is the latest venture from Christopher Burch (the ex-husband of designer Tory Burch, the venture capitalist also co-founded her company and remains on the board). It offers a wide variety of goods, including apparel, accessories and home-décor items, all under its own brand. The price points are low to moderate, and the boutique-like environment is cheerful and colorful, with mismatched wallpaper and other whimsical touches.
Playful and upbeat, the store also has a high-tech bent. Customers can select the music they want to hear in the fitting rooms, and adjust the lighting to their liking. Sales associates are equipped with mobile devices. The store also boasts a totally integrated RFID and POS system.
Timberland to open in Minneapolis
Stratham, N.H. — Timberland announced it will open a store in the Calhoun Square shopping district of Minneapolis on Nov. 18.
Similar to Timberland stores around the world, the new 2,000 sq. ft. space is designed to reflect the company’s long-standing commitment to sustainability, and was built with the environment in mind. Build-out features include the use of reclaimed wood and industrial machinery (used for table bases); "Ecotech" recycled stoneware floor tiles; FSC certified woods; reduced-wattage LED lighting; Energy Star-eligible equipment and appliances; low volatile organic compound (VOC) paints; and water-conserving plumbing fixtures.
The space also features a custom-designed mural themed around the Great Lakes.
"As a brand rooted in the outdoors, extending our presence in Minnesota is a natural fit," said John Pazzani, VP direct to consumer, Timberland. "Minneapolis is one of this country’s great cities and much like New England, locals are encouraged to explore the outdoors, even in the frigid, winter months.”
Within the past year, Timberland has opened new retail locations in New York City, San Francisco, Boston and Chicago.
ICSC launches social media app
New York City — The International Council of Shopping Centers said Wednesday it has created a social media application by Mobile Fridge, allowing users to view ICSC events and trends via smartphone.
The app, which can be downloaded to iPhone, iPod touch, or iPad with iOS 4.0 or later, will act as the social media portal for ICSC, advising where the next social media event is taking place, educating industry professionals on how their peers are utilizing social media platforms to enhance their business goals, and providing a direct link to the ICSC YouTube channel, Facebook page, Twitter account, LinkedIn profile, Foursquare page, and ICSC blog.
The ICSC social media app is broken down into three sections; conference, agenda and social media feed. The conference section allows users to view essential conference information such as the location, date of the event and time it begins. Users can search their local area and plan which events to attend. Under the agenda tab, the program of each conference can be found, displaying pertinent details of each presentation or event taking place. The social media feed connects the ICSC accounts for Facebook, Foursquare, Twitter, LinkedIn, and the ICSC blog.