FINANCE

Cabela’s beats Street with revenue and profit surges, 13 new stores planned for 2015

BY Katherine Boccaccio

Sidney, Neb. — Cabela's Inc. saw profit rise 6.9% to $27.5 million in the first quarter, topping Wall Street expectations. Revenue of $827.1 million, a 14% increase, also exceeded Street forecasts.

By segment, retail store revenue increased 18.9% to $524.4 million; direct revenue decreased 3.3% to $173.5 million; and Financial Services revenue increased 24.7% to $122.9 million.

During the period, consolidated same-store sales decreased 1.3%.

“Our new format stores continue to significantly outperform our legacy stores in sales and profit per square foot,” CEO Tommy Millner said.

Millner said the outdoor retailer plans to accelerate the pace of its new store openings.

“During the first quarter, we opened two new stores and plan to open a total of five stores in the second quarter, four stores in the third quarter, and two stores in the fourth quarter,” he said.

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News

Sears refreshing some Hometown, Outlet stores

BY CSA STAFF

Sears Hometown and Outlet Stores is embracing its branding as “America’s Appliance Experts” with a refresh of seven stores in Arizona, among other states.

The store refresh includes a new product assortment, redesigned merchandising, new fixtures & signage, and comprehensive employee training, among other changes.

"The refresh has allowed us to give a much better representation of our brands and appliances by putting the focus on training our associates to be experts in all manufacturers," said John Andrews, district manager of Sears Hometown Stores in Arizona. "The comprehensive training will ensure our customers have a positive experience through the entire shopping process and are happy with their purchase."

The seven store refresh in Arizona culminates with a grand re-opening celebration this week at the locations in Casa Grande, Cotton Wood, Fountain Hills, Green Valley, Kingman, Payson and Show Low.

In the new store design, appliances will occupy more than half of the sales floor and include more brands with an improved presentation. The stores will also focus its appliances on innovative and value-added products from Whirlpool(R), Maytag(R), KitchenAid(R), Samsung(R) and Kenmore(R). The new floor plan also includes the ability to showcase complete kitchen packages through the addition of three kitchen vignettes. This allows stores to display an entire four-piece kitchen from multiple brands in a small amount of floor space, making it easier for customers to choose products.

Another new feature that simplifies the buying process is a designated laundry innovation area, showcasing multiple brands and innovations that lets customers easily explore the differences between the various product lines. Customers in Arizona also benefit from a new touch-screen kiosk where they can work with a salesperson or browse on their own to explore product options or make purchases.

In addition, the Arizona Sears Hometown Stores provide industry-leading, comprehensive training to store associates, including brand specific selling certification. These brand certified sales associates incorporate tablets when helping customers to ensure they find the best product for their needs at the best possible price. With the tablet, associates and customers can review product features and benefits as well as various models from the entire online database of Sears products — all while browsing models around the sales floor. Among major retailers, the Arizona Sears Hometown Stores are leading the way for the integration of tablets into the sales process.

The initial 51 Sears Hometown Stores to be refreshed are located in Arizona, Colorado, Florida, Iowa, Kansas, Missouri, Nebraska, Nevada, New Hampshire, New Mexico, New York, Texas and Vermont. As of Jan. 31, Sears Hometown and Outlet Stores, Inc. and its dealers and franchisees operated 1,260 stores across all 50 states as well as in Puerto Rico and Bermuda.

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MARKETING/SOCIAL MEDIA

Marshalls survey: Most women confident about achieving goals

BY Katherine Boccaccio

Framingham, Mass. — American women are ambitious and confident when it comes to pursuing their goals, yet understand the hard work it takes to achieve them.

In a new survey from Marshalls, 85% of American women ages 22 – 54 who have goals feel confident that they will achieve them in the next year, which is no easy feat with women juggling four different goals on average. Even as master multi-taskers women know when to ask for help, with 91% reporting to need a little boost and support to help create a path toward success.

The survey found that nearly 60% of women believe a clear plan of action will help push them toward achieving their goals. Toward that end, Marshalls has partnered with life coach Lauren Zander and celebrity stylist Estee Stanley to give women personalized tools and motivation in pursuit of goal achievement.

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