FINANCE

Cabela’s Debuts New Loyalty Program

BY CSA STAFF

Sidney, Neb. Cabela’s Inc. announced Tuesday that World’s Foremost Bank, the company’s wholly owned bank subsidiary and issuer of Cabela’s-branded CLUB Visa credit card, has introduced the CLUB Visa Signature loyalty card.

This new program offers CLUB Visa cardholders with a minimum annual spend of $25,000 and excellent credit history new benefits and enhanced opportunities to earn more free merchandise at Cabela’s. The new card has no annual fee and rewards elite cardholders by giving back 5% in Cabela’s CLUB points for purchases from Cabela’s and 1% for all other purchases.

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Martin to retire as P&G’s head of global customer business

BY CSA STAFF

CINCINNATI Procter & Gamble announced that Mariano Martin, global customer business development officer, will retire effective June 30, after 33 years of service. Robert Fregolle, Jr., currently VP of customer business development for P&G Asia, will assume the role of global customer business development officer, effective Feb. 1.

“Mariano’s vision and leadership has enabled P&G to become a strong partner and preferred supplier to retail customers around the world,” said P&G chairman of the board and CEO A.G. Lafley. “He’s worked closely with leading retailers to create joint value and establish new ways of working together. He’s delivered P&G brands to more of the world’s consumers by expanding distribution to new retail channels and millions of high-frequency stores. And he’s strengthened the capabilities of our global customer business development organization.”

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New service delivers product reviews to mobile devices

BY CSA STAFF

AUSTIN, Texas Bazaarvoice, producer of social commerce applications, has introduced MobileVoice, a new service that delivers authentic product reviews directly to shoppers’ phones in the store or mall.

With MobileVoice, Bazaarvoice clients can now easily provide reviews to mobile users in order to help shoppers narrow their choices and buy the right product. Shoppers can easily browse reviews by category or look up a specific keyword or SKU to immediately access the opinions of their peers, adding value to the in-store experience and building confidence in purchase decisions.

“Reviews have become a core part of the shopping experience – Nielsen reports that 8 out of 10 shoppers read product reviews this holiday season, and we served over 1.2 billion review impressions over the course of Thanksgiving week,” said Brett Hurt, founder and CEO of Bazaarvoice. “Now, with MobileVoice, shoppers don’t need to research online before their shopping trip. Instead, they can access reviews in real-time, in the store, to make sense of their choices and ensure a considered and careful purchase.”

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