Cabela’s launches iPhone and Android rich apps powered by Digby
Sidney, Neb. — Cabela’s announced Tuesday the launch of its iPhone and Android rich app to complement its mobile-optimized website, which launched earlier this year through mobile commerce leader Digby.
Through this initiative, Cabela’s said it is taking a strategic approach to mobile and leveraging the impact and influence it has across all channels to drive traffic, generate sales, enhance loyalty and gain insight on consumer buying behavior.
With Cabela’s iPhone and Android apps, consumers can now use their smartphones to help with their in-store purchase decisions through the apps’ barcode and QR code scanning features. Similarly, Cabela’s will begin shipping its print catalogs with QR codes so customers can scan special offers or select products while using the Cabela’s iPhone or Android app to immediately see the item or offer and buy it directly from their smartphone in as little as 60 seconds.
“We are seeing more and more of our customers pull out their smartphones while in our retail stores to do research and become more educated about our products and services,” said Mark Thompson, director of e-commerce, Cabela’s. “Through the new Cabela’s iPhone and Android rich app, we are creating a deeper and more engaging relationship with our customers, driving sales, increasing loyalty and learning ways to serve them better.”
The iPhone and Android apps also include key features such as rich product photographs, complete product descriptions, customer-submitted product ratings and reviews, shop by category including the “Bargain Cave,” store locator, access to the Cabela’s Club loyalty program and a complete site search.
Verizon Wireless to install AmEx payment app on phones
New York City — A Monday report by the Associated Press said that Verizon Wireless will install apps for American Express Co.’s new online payment service, Serve, on its phones and tablets.
Terms of the agreement between Verizon Wireless and American Express have not been revealed. Verizon’s Serve online payment service is based on pre-funded accounts, and it enables online transactions without entering a credit card number.
How good is Amazon.com?
Buying online from Amazon.com is a fantastic experience. Between the broad assortment, product reviews, available shipping options, ease of checkout and simple returns process there is a lot to like. It’s why the company’s sales are on fire, profits are beating analysts’ estimates, and the stock has traded above $200 the past month.
The best part about buying from Amazon.com is customers can avoid paying sales tax. This obviously gives the online retailer a tremendous competitive advantage, however, as you might expect, Amazon.com, like most retailers, is inclined to attribute its success to hard work and disciplined execution of a brilliant strategy.
But seriously folks, the no sales tax thing is huge. Even with all of the things Amazon.com does right, the company would suddenly appear fallible if it were to begin collecting sales tax from customers. How big an impact would such a change have? Well, imagine for a minute the taxation shoe is on the other foot and such companies as Walmart, Target, Best Buy and Lowe’s suddenly stop collecting sales tax at their physical stores and Amazon.com begins collecting sales tax.
The physical retailers would see a dramatic surge in traffic and an increase in basket size, just as they do when tax-free holidays are offered during back-to-school season. It stands to reason then that if Amazon.com were to begin collecting taxes it would experience something of a backlash as consumers would see their net cost rise somewhere in the range of 6% to 9%. How big a backlash is unclear, but it is likely to have a material impact on sales results even if no one at the company wants to publicly admit it.
Just look at the situation with Target and the company’s ongoing promotion of a loyalty program that save shoppers 5%. The program and the incremental sales it generates is expected to add at least a full percentage point to same-store sales during the second half of the year, according to the company.
Americans love saving money and hate paying taxes and Amazon.com thrives in part because it presents people with a situation where they can do both. But the free ride is ending. States need the tax revenue and conventional retailers are howling about the need for a level playing field as they report weak sales while sales at Amazon.com surged 52% during the second quarter.
The sales tax question came up during Amazon.com’s second-quarter conference call, and CFO Thomas Szkutak reminded listeners that the company operates globally and already collects sales taxes or the equivalent on about half of its revenue, and growth rates haven’t exactly suffered. Szkutak went on to reiterate the company’s 10-year-old stance in favor of something called a “federal solution.”
It is impossible to know what Amazon.com’s numbers would like if it had been collecting sales tax for the past 20 years and consumers would have been presented with a higher net cost as a result, but it looks like we will eventually find out given the forces now working against online retailers and the consumers who exploit the sales tax loophole.
When that day arrives, Amazon.com and other online retailers are going to be in for a rude awakening as most, if not all, of the advantages they enjoyed in the earlier days of online retail are gone. In fact, online-only retailers are now at a competitive disadvantage because they lack a physical presence that would afford them the type of multichannel capability enjoyed by those who collect sales tax.