News

Cabela’s launches mobile strategy with Digby

BY CSA STAFF

Sidney, Neb. — Cabela’s announce the launch of an optimized mobile website through mobile-commerce provider Digby. Through Digby’s mobile-commerce software platform, Cabela’s is enabling mobile as a strategic channel that complements their e-commerce website, catalogs and products sold in more than 30 stores in the United States and Canada.

Cabela’s unique and optimized mobile experience will allow customers to easily search and purchase items when they visit cabelas.com on popular mobile devices including the iPhone/iPod Touch, BlackBerry and Android. Key features of the new mobile website include: rich product photographs, complete product descriptions, customer-submitted product reviews, shop by category, shop by brand, store locator, e-mail and a complete site search.

“We are very excited to expand into mobile so our loyal customers can now access our great products, services and information anytime, anywhere from the palm of their hands.” said Derek Fortna, Internet marketing manager for Cabela’s.

Cabela’s decision to enable mobile through Digby’s Mobile Commerce Software Platform comes at an opportune time. According to IDC1, the smart phone market is expected to grow 55% this year alone — a greater increase than previously predicted.

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FINANCE

J.C. Penney names CFO

BY Marianne Wilson

Dallas — J. C. Penney Co. has named Michael Dastugue as executive VP and CFO. He served most recently as senior VP finance, and was responsible for directing the financial strategies of all J.C. Penney business units.

Dastugue succeeds Robert Cavanaugh, who will serve as an adviser to chairman and CEO Myron Ullman until his retirement in January 2012.

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FINANCE

ShopperTrak: Holiday sales up 4%

BY CSA STAFF

Chicago — Year-over-year retail sales rose a solid 4% for the 2010 holiday shopping season (November/December), according to ShopperTrak’s National Retail Sales Estimate.

Conversely, total U.S. foot traffic fell slightly below expectations as consumers continued the pattern retailers saw throughout 2010 of fewer mall and individual store visits with a larger spend. ShopperTrak’s revised holiday forecast called for a 1.8% traffic increase.

With very early holiday sales and promotions, November started off with a bang as retail sales for the first two weeks of the month (through Nov. 13) increased 6.1% versus last year, while total U.S. foot traffic increased a robust 6.2%. In all, November sales and traffic increased 5.8% and 4.6% respectively. By comparison, sales and traffic during November 2009 versus 2008 decreased 1.9% and 6.1%.

In December, retailers felt the wrath of Mother Nature as the crippling blizzard along the Eastern seaboard essentially wiped out shopping and delayed nearly $1 billion in sales on Dec. 26 and Dec. 27. ShopperTrak’s data shows overall monthly sales increased 2.6% compared with last year, while traffic declined 2.6%. In early December, ShopperTrak anticipated 2.2% and 0.2% sales and traffic increases for the month.

“Although early November door buster sales and promotions had been planned months in advance, the dramatic response, which quite possibly saved the season, was a very welcome surprise,” said Bill Martin, co-founder of ShopperTrak. “Then just as retailers were beginning to shake off sluggish returns from early December, the blizzard in the East and Northeast essentially wiped out traffic and sales in the days immediately following Christmas, strongly impacting overall monthly performance.”

Martin continued: “Although we’re still essentially comparing to depressed levels, the four percent sales rise this season is the first real positivity in two years and should be seen as a relatively encouraging sign for retailers heading into 2011.”

The NRSE provides a nationwide benchmark of retail sales. It is derived from the U.S. Commerce Department’s GAFO (general merchandise, apparel, furniture, sporting goods, electronics, hobby, books and other related store sales) statistic, as well as ShopperTrak proprietary industry intelligence on shopper movement and sales statistics.

The ShopperTrak Retail Traffic Index measures traffic across five separate retail segments including total U.S. retailing. Available as a database or in newsletter format, SRTI reports national and regional traffic trends in a rolling 16 month trend line.

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