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Cache.com engages SLI Systems to implement site search

BY Katherine Boccaccio

San Jose, Calif. — SLI Systems said Wednesday that Cache has implemented its full-service Learning Search solution for Cache.com, resulting in an 88% increase in the conversion rate among site search users.

The company, said SLI, has also seen a 42% increase in site search usage by its online visitors, driving more sales and revenues.

Cache.com is also using SLI’s Rich Auto Complete tool, which automatically shows images of products and search term suggestions once visitors begin typing in keywords; and refinements that allow visitors to search by material, fit, occasion, and specific collections. Cache.com replaced its previous Google-based site search.

"We’re constantly competing with department stores and other online apparel retailers for the attention of fashion-conscious shoppers," said Kevin Metz , VP e-commerce, Cache. "By improving the customer experience with SLI’s site search and all of its added features like Rich Auto Complete, our site is a bigger draw for apparel shoppers and helps us foster more customer loyalty, while also improving conversions."

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S.Gacho says:
Mar-28-2013 01:51 am

When you want a business in the internet world. There are a lot of ways in order to make it better it just need close monitoring. - Steven Wyer

S.Gacho says:
Mar-28-2013 01:51 am

When you want a business in the internet world. There are a lot of ways in order to make it better it just need close monitoring. - Steven Wyer

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Academy Service Group sells Academy Fire Protection

BY Staff Writer

Hackensack, N.J. — Academy Service Group, nationwide provider of facility maintenance services, announced Wednesday that it has sold Academy Fire Protection to a California-based private equity firm.

Academy Service Group said it will continue to provide pest control, cleaning, janitorial, plumbing, handyman and general maintenance services to its portfolio of multi-site facilities and chain store clients. Michael Rose, CEO of Academy Service Group, and John Della Marco, president, will continue to grow the facilities maintenance companies they control: Veterans Worldwide Maintenance, Amazing! Pest Control, Nationwide Cleaners and The Paint Folks.

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S.Gacho says:
Mar-28-2013 01:53 am

This kind of business is really practical, well because of its practicality a lot of consumers would really bite it. Those business people wants to have this. - Steven Wyer

S.Gacho says:
Mar-28-2013 01:53 am

This kind of business is really practical, well because of its practicality a lot of consumers would really bite it. Those business people wants to have this. - Steven Wyer

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J.C. Penney resumes old pricing strategy; marketing exec leaves for Home Depot

BY Katherine Boccaccio

Plano, Texas — A Tuesday report by Reuters said that embattled J.C. Penney Co. has recently revived its previously abandoned pricing strategy of raising prices on its own brands then discounting them as a way to spike sales and margins.

Citing an emailed statement by Penney spokeswoman Daphne Avila, Reuters reported that the retailer began changing price tags on merchandise earlier in March and expects to complete the process in April.

"While our prices continue to represent a tremendous value every day, we now understand that customers are motivated by promotions and prefer to receive discounts through sales and coupons applied at the register," Avila wrote in the statement.

Penney’s brands include St. John’s Bay, jcp, Stafford and Arizona. The lineup of private labels is said to generate more than half of Penney’s revenue.

In February, CEO Ron Johnson announced an impending pricing strategy change, but didn’t provide details. He acknowledged that abandoning its long-time markdown and couponing practices was a mistake.

In other Penney news, VP strategic marketing Lisa DeStefano-Orebaugh has departed to take the VP marketing and brand management position for Home Depot. According to Bloomberg, DeStefano-Orebaugh hasn’t yet started her new position with Home Depot.

Her departure marks the third high-profile marketing exit in less than a year. CMO Michael Francis resigned in June, and SVP creative marketing Greg Clark left in October to take the marketing helm at Jones Group.

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K.Parmar says:
Apr-03-2013 09:14 am

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K.Parmar says:
Apr-03-2013 09:12 am

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buangsila001 says:
Mar-29-2013 03:48 am

Too many businesses have been lost because they priced themselves out of the marketplace. This strategy will definite put this company competitive. - Rich Von

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