Cafaro unveils fit technology at two malls
Youngstown, Ohio — Cafaro Co. announced that it will make Me-Ality (Measured Reality) available at its South Hill Mall, in Puyallup, Wash., and Eastwood Mall, in Niles, Ohio.
Me-Ality is a free service that uses cutting-edge technology to precisely determine a customer’s exact body measurement and provide a list of recommendations of where to find the best-fitting apparel to flatter that body.
According to Cafaro, a Me-Ality size matching station will open near the South Hill Mall Food Court on March 5, and at Center Court of Eastwood Mall on March 7. To use the technology, a customer will register some basic demographic information at the station, then step – fully clothed – into the Size Matching Station and stand still for about 10 seconds. The scanning wand rotates as exact body measurements are captured and then matched to the sizing specifications of apparel brands in the database.
A Shopping Guide will appear at one of the touch-screen monitors listing styles that fit the exact body shape, as well as the stores that carry the precise items. A paper copy is also printed. The entire experience is free and takes less than 10 minutes.
Sabre Real Estate names senior associate
Garden City, N.Y. — Sabre Real Estate Group said that Douglas Bomzer has joined the firm as a senior associate.
Previously with Breslin Realty, where he specialized in retail tenant representation, Bomzer earlier was a residential real estate broker in the Franklin Square office of Prudential Douglas Elliman. His clients include Dots, Ulta, Maggiano’s, Chili’s, Pet Supplies Plus and Bolton’s.
Container Store, Drybar to open at Plaza El Segundo
El Segundo, Calif. — Federal Realty announced that The Container Store is slated to open a new store at its Plaza El Segundo property, in Southern California. The 22,000-sq.-ft. location is slated to open in June.
As well, Drybar hair salon will open a new location at the shopping center, featuring no cuts, no color, but just blowouts at $35 each. The 1,484-sq.-ft. salon is slated to open March 16.
Plaza El Segundo measures just under 400,000 sq. ft. and features three districts in an open-air coastal setting.