ECOMMERCE

Calumet Photographic selects iCongo e-commerce platform

BY CSA STAFF

Montreal iCongo, a leading provider of e-commerce, multichannel and marketing systems, announced Wednesday that Calumet Photographic has selected the iCongo E-Commerce Platform as the backbone of its online global presence. Calumet will leverage the iCongo E-Commerce Platform and marketing suite to launch four country sites from a single platform with different business rules to support each country.

With more than 40,000 online products, a dedicated rebate center, in-depth education and product resource centers, availability of rental and other equipment through store integration, Calumet set out to find a robust solution that would best manage its highly interactive and customer-centric online channel.

“Some of the key drivers in the selection of iCongo’s E-Commerce Platform are the solution’s ease in creating complex layered promotions, advanced site search and integrated e-mail campaign management,” stated Tim Brennan, chief technology officer, Calumet Photographic, Chicago, which serves customers through retail stores, call centers and Web sites in the United Kingdom; United States; the Netherlands; Belgium; and Germany. “Communications with our customers is critical and we believe the iCongo E-Commerce Platform provides us with the infrastructure and tool set needed to continue growing locally and internationally.”

Calumet’s decision to re-platform will company to better service its customers with iCongo’s integrated marketing tools including call center and CRM, e-mail campaign management, polling, surveys and advanced personalization capabilities. The integrated e-mail and CRM ensures that customers and prospects can be more effectively identified and targeted with advanced segmentation and CRM data to realize which promotions will yield the greatest results for each audience, according to iCongo.

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Walmart opens Latin America division HQ in South Florida

BY CSA STAFF

MIAMI Walmart announced that it has opened new headquarters in South Florida for its Latin America regional operations and also introduced the new regional president and chief executive officer, Eduardo Solorzano.

“We’re very enthused about having our new Latin America regional headquarters here in Miami, which some describe as a gateway to Latin America,” Solorzano said, speaking to reporters at his first press conference in his new role. “The opening of this new regional office reflects a renewed level of service and support Walmart Latinoamerica is ready to provide, to our markets, to our associates, to our stores, and to the people in countries throughout Latin America, whether we have stores in those countries yet or not.”

Solorzano assumed his new role Jan. 18, having led Wal-Mart de Mexico since early 2005, where he oversaw dramatic expansion of the business in terms of units, associates, sales and share value. With that company’s recent acquisition of Walmart’s operations in Central America, he was been instrumental in expanding the company beyond Mexico. In addition, Solorzano was responsible for the conception and creation of Banco Walmart, the world’s first Walmart bank, and the development of successful new formats such as Bodega Aurrera Express.

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Sperber to head partnerships, licensing at Universal Studios

BY CSA STAFF

UNIVERSAL CITY, Calif. Stephanie Sperber has been named president Universal Partnerships and Licensing (UP&L) for Universal Studios.

Sperber has led UP&L as EVP since its creation in 2009 joining the studio’s retail focused consumer products group with the division known as Universal Studios Partnerships (USP). Prior to that, she led Universal Studios Partnerships as EVP since 2005.

Before joining Universal, Sperber was executive director of marketing at Turner Broadcasting, overseeing the brand marketing for Hanna-Barbera Productions.

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