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Campbell’s Chicken Noodle Soup turns 80

BY CSA STAFF

Campbell Soup Company is marking the 80th birthday of its iconic Campbell’s Condensed Chicken Noodle soup.

Originally launched as Campbell’s Condensed “Noodle with Chicken” soup, it was the first soup of its kind and is still going strong after nearly a century. According to the company, Americans purchased more than 200 million cans of Campbell’s Chicken Noodle soup in 2013.

Campbell’s Chicken Noodle soup was created in 1934 by the company’s head chef Ernest Lacoutiere, alongside several other varieties. When first introduced the soup sold for between 10 and 12 cents per can.

“To this day, each can of Campbell’s Condensed Chicken Noodle soup reflects the same values that went into its creation 80 years ago,” said Leah Dunmore, VP, U.S. soup, Campbell Soup Company. “Everyone knows there’s nothing quite like the feeling of a heart-warming, delicious bowl of Chicken Noodle soup.”

In 1938, Campbell changed the name of its Noodle with Chicken soup to the now familiar Chicken Noodle soup. During a broadcast of a radio program, one of the on-air personalities misread his copy and called the product Chicken Noodle soup. The company said that within days of the slip, it began receiving large orders for its new product as it began flying off store shelves.

Click here to view the evolution of Campbell’s Chicken Noodle soup, including past and present labels, advertisements and slogans.

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Depend brand launches Fit-Flex protection

BY CSA STAFF

DALLAS — Incontinence can hamper the lives of even the most on-the-go, social consumers. Kimberly-Clark’s Depend brand has a discreet solution that will help administer a fresh boost of confidence on a daily basis: the brand’s new Fit-Flex protection will allow men and women to be as active as they want to be without fear of embarrassment.

“Millions of Americans live with bladder control issues, and many of my patients who experience them say their big, bulky incontinence products keep them from doing things they love,” Jennifer Berman, M.D., urologist, director of the Berman Women’s Wellness Center and Depend brand health expert, said. “They’ll be happy to learn Depend brand is introducing Depend Underwear with new Fit-Flex protection to help give men and women the chance to live their lives to the fullest.”

To show the positive impact of the Depend brand, inspirational videos documenting the journeys of real people with bladder control issues are now featured on Depend.com.

“The Depend brand remains committed to introducing innovative solutions that can help improve the lives of people living with bladder leakage and reduce the stigma associated with this common condition,” Elizabeth Metz, Depend brand director for Kimberly-Clark, said. “We hope that highlighting the personal stories of these people will show men and women with bladder leakage that they don’t have to be embarrassed or let it slow them down.”

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Why some CPG long shots win big

BY CSA STAFF

Successful leaders and companies bring more than unique products or services to market — they consistently tap into 10 key growth enablers outlined in a new book by veteran CPG executive and growth strategist Dan Mack.

Mack spent 25 years in various strategy, sales and business development roles with leading CPG companies and went on to found the Elevation Forum, which serves as an incubator for emerging growth brands. The insights gathered during his career combined with a five-year research project have been distilled into an insightful new book titled, Dark Horse: How Challenger Companies Rise to Prominence. In Dark Horse, Mack explores why companies perceived as long shots are able to persevere in the business world and go on to success.

“This book is a documentation of all I have learned more than 25 years as a leader of two dark horse organizations, and the insights gathered during numerous strategy and consulting engagements with a wide variety of smaller, winning organizations,” according to Mack. “I have personally researched, interviewed, or consulted with well over a hundred emerging companies that, by all accounts, were outmatched by competition — yet they were winning. If you are looking for an edge, spend a little time with a group of dark horses.”

Don’t take his word for it though. Mack has received some powerful testimonials from retail leaders. Ken Martindale, president and COO of Rite Aid, called the book, "a must-read for anyone who is inventing or re-inventing their business." Radio Shack president and CEO Joe Magnacca added, “Dan truly understands the power of the dark horse in a business setting.” And Walgreens VP/GMM of beauty and personal care Shannon Curtin added, “Dan has uncovered the hidden assets and blueprint that challenger companies utilize to unlock the secrets to game changing results."

To learn more about Dark Horse visit DarkHorseBook.com or watch the video.

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