Canadian DIY-ers prefer Home Depot over Canadian Tire
Boston — A new study from Kantar Retail and TNS revealed that shoppers prefer The Home Depot over Canadian Tire, Rona and other DIY retailers when shopping for home improvement items and do-it-yourself projects.
In the April 2013 survey, Canadian shoppers rated top DIY competitors on a variety of attributes, including assortment, price, service, and community appeals.
“The Home Depot clearly wins shoppers with its in-store experience in terms of product variety and in-stocks,” said Robin Sherk, director of retail insights at Kantar Retail. “Customer service is also well regarded by The Home Depot’s shoppers,” she added. “Where the retailer falls short is shoppers’ opinion of its support for the community and excitement around deals.”
In contrast, Canadian Tire’s variety of items and positioning as a “true Canadian store” are two dimensions with which a majority of its home improvement shoppers are satisfied. And, relative to Home Depot, more of Canadian Tire’s shoppers are satisfied with the retailer’s deals and value for the money.
Survey findings revealed that retailer penetration and presence do not equate to popularity. Canadian Tire ranked as the DIY retailer most shopped in Canada ahead of Home Depot, Walmart and Rona. More than 60% of shoppers named Canadian Tire as the store they regularly shop for home improvement and DIY projects. Home Depot and Walmart ranked second and third respectively.
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Sport Chalet creates e-commerce portal toward high school teams
Los Angeles — Sport Chalet is using technology to reach out to high school teams and their fans. A new portal on the sporting goods and apparel retailer’s e-commerce site is specifically designed to allow the creation of team-focused online retail hubs. Schools can create their own logo design to brand each individual hub and also offer customized goods and shipping options, including direct shipment to customer homes as well as pick-up at a local Sport Chalet store or at the school. The portal is built on the KitOrder specialty team e-commerce platform.
"Schools need a convenient and reliable channel where teams and families can purchase gear without the usual order fulfillment nightmares," said Craig Levra , chairman and CEO, Sport Chalet. "With the Sport Chalet Team Site, school staff will no longer have to manage order forms, checks, or cash from athletes and parents. Not to mention that schools can take advantage of the site’s tools to raise funds by offering spirit and fan gear to the entire student body, friends and family."
High school sports fans are an enormous and largely untapped market. While it is not feasible for most retailers to stock merchandise related to local high schools, e-commerce is an effective way to serve this lucrative consumer segment, especially when much of the day-to-day site management is left in the hands of the school.
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Crate & Barrel brand implements SeeWhy conversion manager software
Chicago — Online shopping cart recovery provider SeeWhy announced that The Land of Nod – a Crate & Barrel multichannel banner that sells children’s furniture, bedding, and accessories – has deployed SeeWhy’s Conversion Manager Software as a Service (SaaS).
The turnkey e-commerce solution automates remarketing, boosts conversion and maximizes ROI by triggering personal marketing campaigns in real time based on a shopper’s everyday website browsing behavior.
According to SeeWhy, returning website visitors are nine times more likely to make a purchase when compared with new visitors, making technologies that improve conversion rates a major focus for many e-commerce brands.
Industrywide, 72% of visitors who add items to their shopping cart abandon the website before completing the purchase. “At The Land of Nod, we really pride ourselves on our customer service and want to be as helpful as possible,” said Joe Orlando, marketing manager, The Land of Nod. “The control SeeWhy gives us over our email remarketing campaigns lets us stay focused on customer service and addressing concerns people might have during the buying process. It also lets us recover more abandoned shopping carts, thus maximizing ROI.”
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