DESIGN/CONSTRUCTION

Canadian outerwear brand in brick-and-mortar expansion

BY Marianne Wilson

A premium outerwear best known for its signature goose-down jacket with fur-trimmed hood is expanding its fledgling store footprint.

Canada Goose Holdings Inc. announced plans to open three additional retail stores this fall, with locations in Boston, Calgary (Canada), and Tokyo, Japan. Also opening this fall are two previously announced stores in Chicago and London.

“Having a flagship store in Tokyo is particularly exciting as Japan continues to be one of our strongest growing markets and we can now better answer the call of our Asian customers by giving them an opportunity to engage with our brand, unfiltered,” said Dani Reiss, president & CEO, Canada Goose. “We are equally excited to extend our footprint in North America, where we know our brand’s proud Canadian heritage and unparalleled product innovation and design resonates with locals and tourists alike.”

In Boston, the Canada Goose store will be located in the Prudential Center. The Calgary store will mark the brand’s second store in Canada and will be located in the Cadillac Fairview Chinook Centre. The 3,100-sq.-ft. Tokyo flagship will be operated by the company’s distribution partner and be located in the Sendagaya neighborhood, one of the high-end fashion centers of the city.

Each of the three new stores will feature signature Canadian design elements and select heritage pieces from the company’s six-decades of archives as well as a broad assortment of seasonal collections and exclusive collaborations.

The 60-year-old Canada Goose opened its first freestanding stores in 2016, with flagships in Toronto and New York City.

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MARKETING/SOCIAL MEDIA

Study: One-fifth of emails never hit shopper inboxes

BY Deena M. Amato-McCoy

With 20% of emails being filtered into spam folders, retail marketers are missing out on the opportunity to drive an ROI from email.

This was according to “2017 Deliverability Benchmark Report,” a study from data solutions provider Return Path. The report analyzed 2 billion brand emails.

According to the study, just 80% of email is delivered to the inbox, while the remainder is diverted to spam folders or gets blocked altogether. While this is consistent with the company’s 2016 and 2015 benchmarks, which reported a 79% global inbox placement rate, these filtered messages still keep marketers from driving meaningful revenue from the email channel.

Email marketers in the United States saw the lowest inbox placement of any country analyzed, with just 77% of messages reaching subscribers. On a positive note, this is a jump from 73% in 2016.

Meanwhile, Canadian marketers achieved one of the highest inbox placement rates in this study, with an average of 90%. For the second year in a row, Australian marketers maintained average inbox placement of 90% — tying with Canada for the best result in the study.

Marketers in European countries generally exceeded the global inbox placement rate, with averages of 82% (France and Spain) and 84% (UK). Of the European countries studied, only Germany fell slightly below the global average with 79% inbox placement, data revealed.

Looking at inbox placement by industry, the best results were found in sectors with strong account-based consumer relationships, such as banking & finance (94%), distribution & manufacturing (92%), and travel (90%).

When analyzing the retail category, clothing/apparel marketers find it hardest to connect with consumers. These marketers saw an inbox placement rate of 85%, compared to 93% the previous year.

“Email remains the most popular and effective channel available to marketers, so it’s more important than ever to get it right. If your emails aren’t reaching the inbox, you’re missing out on an opportunity to build relationships and generate ROI,” said Return Path president George Bilbrey. “But email filtering continues to evolve, as mailbox providers apply increasingly sophisticated algorithms to deliver only the content their users truly want.”

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FINANCE

Kohl’s looking better in Q2

BY Marianne Wilson

Increased traffic gave a boost to Kohl's, which reported sales and earnings that topped analysts’ estimates in the second quarter.

The company's net income rose to $208 million, or $1.24 per share, in the quarter ended July 29, from $140 million, or 77 cents per share, in the year-ago period.

Net sales declined 1%, to $4.14 billion. It was the chain's sixth straight quarter of decline. Same-store sales fell 0.4%, not as steep as analysts had expected, compared to a drop of 1.8% last year.

"The traffic momentum that we saw in the combined March/April period accelerated in the second quarter," stated Kohl's chairman and CEO Kevin Mansell. "Though transactions for the quarter were lower than last year, July transactions increased. We are also excited by the sequential sales trend improvement in all our lines of business, all geographic regions, and in both our proprietary and national brand portfolios. Gross margin and SG&A expenses were consistent with our expectations and we are seeing benefits from our ongoing inventory initiatives and the early stages of our cost-saving initiative."

GlobalData Retail analyst Anthony Riva said that even though Kohl's sales continue to decline, the results are still encouraging.

"The much smaller dip in revenues indicates that the business is going in the right direction and has gained momentum since the start of the year," he said. "Meanwhile, Kohl's ongoing work on expense reduction and more careful management of inventory continues to boost profit lines."

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