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Candies gets sweet with Vanessa Hudgens

BY CSA STAFF

NEW YORK — Iconix Brand Group has unveiled its spring 2011 multi-media advertising and marketing campaign featuring actress Vanessa Hudgens for its junior brand, Candie’s. Candie’s is sold exclusively at Kohl’s Department Stores nationwide and Kohls.com.

"Ever since I saw Fergie do the ads for Candie’s, I fell in love. It’s such an honor to be a Candie’s girl," commented Vanessa Hudgens. She added, "We had a blast shooting the campaign, one of my favorite sets was using the diner countertop as a runway, it’s definitely not every day I get to do that."

The campaign will debut in March issues of fashion and lifestyle magazines such as Seventeen, Teen Vogue and Cosmopolitan and Kohl’s marketing vehicles such as outdoor billboards, in-store graphics, tab, online and direct mail.

Julie Gardner, Kohl’s EVP and chief marketing officer, stated, "Vanessa Hudgens is relevant in today’s pop culture and a style icon. We are very excited to feature her in our spring Candie’s campaign and are confident she will resonate with our young shoppers who want great style at a great value."

Hudgens will make personal appearances on behalf of Candie’s as well as attend a launch party for the brand. She will star in the upcoming films Beastly and Sucker Punch this spring.

While serving as the Candie’s spokesperson, Vanessa will be tweeting from the Candie’s Twitter page, giving Candie’s followers a behind the scenes glimpse into her world, the company reported.

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Sherwin-Williams sales up 18% for Q4

BY CSA STAFF

Cleveland-based Sherwin-Williams reported fourth-quarter net income of $72.9 million, up 11.6% from $65.3 million reported for the same period last year.

Sales for the quarter ended Dec. 31 were $1.89 billion, up 18.8% from $1.59 billion reported for the same period in 2009.

For the full year, the company reported net income of $462.4 million, up 6.1% from $435.8 million for fiscal year 2009.

Sales for 2010 totaled $7.77 billion, up 9.5% from $ 7.09 billion reported last year.

“We are pleased that all of our operating segments achieved sales and operating profit growth on a year-over-year basis in this continuing uncertain environment,” said Christopher Connor, chairman and CEO. “Our operating segments continue to control costs and have implemented price increases to offset the current raw material increases.

Comp-store sales increased 8.6% in the quarter and 3.8% for the full year.

By segment, net sales in the Paint Stores Group increased 8.6% to $999.3 million in the quarter and increased 4.1% to $4.38 billion in the year, due primarily to selling price increases and improving domestic paint sales to residential repaint contractors and DIY customers.

Consumer Group net sales increased 6.2% to $255.0 million in the quarter and 5.9% to $1.30 billion in the year, due primarily to improving demand at some of the segment’s retail, industrial and institutional customers.

The Global Finishes Group’s net sales increased 46.4% to $640.1 million in the quarter, due primarily to acquisitions, higher paint sales volume and selling price increases.

Looking forward, Conner said the company anticipates net sales to increase in the mid to high teens for the first quarter of 2011, with full-year net sales to increase by a high single-digit percentage.

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Lowe’s shakes up in-store staffing

BY CSA STAFF

Mooresville, N.C.-based Lowe’s will eliminate positions between assistant manager and manager, and hire part-time workers for the busy weekends.

The move will cut about 1,700 middle management jobs in the stores, but will lead to an additional 8,000 to 10,000 part time workers, according to Chris Ahearn, Lowe’s VP of public relations. The shake up is expected to take effect Jan. 29.

In an e-mail to Home Channel News, Ahearn explained: "We converted the existing structure, which had operations manager, zone manger, administrative manager [and] sales manager, to a structure with a store manager and assistant managers, all of whom have responsibility for sales and service in the store."

The move is described by the company as a broad change in staffing to better serve customers over the busy shopping periods, such as the weekends.

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