Capilano Mall launches QR program
North Vancouver, B.C. — Capilano Mall is using quick response (QR) codes as an option for customers to participate in the mall’s "Be Our Energy Star" contest. Entrants are being asked to write down, in 100 words or less, what they are doing to be more environmentally or socially conscious for a chance to win an Energy Star-certified LCD TV and laptop valued at over $3,500.
The purpose of the contest is to drive traffic to Capilano Mall’s new micro-site. Capilano Mall’s new program focuses on communicating the mall’s ongoing efforts over the past few years; working towards making improvements in the areas of global and social responsibility.
One specific initiative Capilano Mall has embarked on is to reduce the amount of waste the mall generates. Traditionally, when customers enter a contest held in the mall, they submit their entry on a paper ballot. In addition to paper ballots, Capilano Mall has now introduced a new way for customers to enter contests in-mall through the use of QR codes: The QR code is printed directly onto the mall signage. Customers can scan the code with their mobile device and they will be linked directly to the contest entry form.
"Introducing this technology as an alternative for our customers is just one of the ways that we are working to decrease our environmental footprint,” said Shera Allibhai, marketing director — Capilano Mall. "We recognize that because this technology is still relatively unfamiliar, getting customers to catch on and use the QR Code will take both education and time. Changing consumer behavior is always a process, but we look forward to the challenge.
By using the QR Code technology and other alternative methods (like the option to enter contests online), Capilano Mall’s goal is to decrease paper ballots by 75% over the next two years; which will eliminate in excess of 9000 sheets of paper per annum.
Hearing begins on Wal-Mart’s bid for Massmart
New York City — Massmart Holdings Ltd. promised to add jobs if Wal-Mart Stores is allowed to buy a controlling stake in the South African wholesaler, CEO Grant Pattison. His remarks were made on Monday at a tribunal in Pretoria, South Africa, that will determine whether Wal-Mart will be able to go through with the deal.
“We’ll add about 20 percent more trading space over the next three years,” Pattison said, according to Bloomberg. Growth in floor space will be accompanied by additional jobs, while current posts will also be secure, he said.
Wal-Mart is looking to buy 51% of Massmart. The bid has been opposed by the South African government and labor unions concerned about jobs and protecting local manufacturers and suppliers. At the hearing, South Africa’s government is expected to warn of thousands of possible jobs if Wal-Mart’s bid goes through without conditions.
As many as 4,000 jobs could be lost if Massmart shifts as little as 1% percent of procurement from local to imported sources, Johannesburg-based Business Day reported on Monday, according to the Bloomberg report.
CVS Caremark discloses SEC inquiry
New York City — CVS Caremark Corp. is disclosing another government inquiry into its business, as the company said the Securities and Exchange Commission has requested documents related to its Caremark pharmacy benefits management unit, the Associated Press reported.
The company said it received a subpoena from the SEC on Feb. 28.
The agency asked for corporate records on several issues, including public disclosures in 2009 related to pharmacy benefits management and its Medicare Part D prescription-drug benefit businesses.
The SEC also requested information about ownership and transaction in securities made by some of CVS Caremark’s officers.
The chain disclosed the subpoena on Thursday. CVS Caremark said it is complying with the SEC’s request and providing documents. The company said it does not believe any of the issues will have a significant effect on its results or financial condition.
CVS Caremark expanded its Medicare Part D business on April 29, when it acquired Universal American Corp.’s Medicare Part D business in a deal valued at $1.25 billion.