MARKETING/SOCIAL MEDIA

Capillary Technologies, Amex enter marketing agreement

BY Dan Berthiaume

Mountain View, Calif. — Capillary Technologies has entered a joint marketing agreement with American Express in which American Express will introduce Capillary’s Intelligent Customer Engagement solutions to select medium-sized retailers in the U.S. Capillary’s solutions enable merchants to engage with their customers across in-store, social media, e-mail, local and mobile channels, with a view to increasing shopper loyalty and fueling online and physical store sales.

“Many retailers are looking for ways to help them strengthen engagement and loyalty with their customers,” said Luke Gebb, senior VP, merchant services, American Express. “We are pleased to add Capillary to the range of services we offer merchants to help grow their businesses and to help address this specific need.”

During the past year, American Express and Capillary conducted a pilot program in Singapore in which American Express introduced Capillary’s SaaS-based platform to select mid-sized retailers. The success of the pilot program led to the joint marketing arrangement in the U.S. where American Express will connect interested retailers with Capillary.

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FINANCE

Ross Stores promotes exec to CFO

BY Dan Berthiaume

Dublin, Calif. – Ross Stores, Inc. has promoted Michael Hartshorn, 46 is being promoted to CFO, retaining his senior VP title, effective Feb. 2, 2014. Hartshorn will be responsible for the accounting, treasury, financial planning, tax, risk management and investor relations functions.

As CFO, he will continue to report to John Call, group senior VP, finance and legal, and corporate secretary. Hartshorn has been senior VP and deputy CFO of Ross Stores since January 2012. Prior to this, he was group VP, finance and treasurer from March 2011 to January 2012 and VP, finance and treasurer from April 2006 to March 2011.

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OPERATIONS

Deckers creates three senior positions

BY Dan Berthiaume

Goleta, Calif. – Deckers Outdoor Corporation has created three new senior management positions Dave Powers, currently president, global direct-to-consumer (DTC), has been promoted to president of omni-channel, reporting to the CEO.
In addition to continuing to oversee Deckers’ domestic DTC operations, he will also oversee all wholesale, distributor, retail and e-commerce channels in Deckers’ international regions. Deckers also promoted Constance X. Rishwain, president, UGG Australia to the additional role of group president fashion & lifestyle brands

The company has also initiated an executive search for a president of brands. Reporting to the CEO, the position will entail oversight of Deckers’ multi-brand portfolio, including working directly with each of the company’s brand presidents to drive best practices in merchandising, design and development, as well as effective global brand marketing across all channels, to grow global market share and increase profitability.

"The addition of these new senior management positions reflects the global expansion of our organization, the strength of our multi-brand portfolio and our transformation into a more consumer-centric organization emboldened by our evolving omni-channel strategy," said Angel Martinez, president, CEO and chair of the board of directors."

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