Carrefour strengthens business analytics with location intelligence
REDLANDS, Calif. — Esri announces that Carrefour Group, the second-largest retailer in the world with nearly 10,000 stores around the globe, has implemented an enterprise-wide marketing solution from Esri partner Galigeo.
The solution, Geodashboard, incorporates ArcGIS and enhances existing enterprise business intelligence (BI) software to improve decision making. Carrefour staff around the world are guided through different operational workflows including retail site selection and competition analysis. The solution improves their expansion and development strategy, optimizes direct marketing activities, and enhances store performance through a better understanding of sales territories and customer needs.
"Carrefour Group selected Galigeo, an Esri partner, because of its ease of implementation and its ability to meet technical requirements of Carrefour’s data centers," says Francis Riviere, geomarketing manager at Carrefour Group.
Galigeo’s Geodashboard uses the Esri ArcGIS platform to view and analyze spatial data to support:
• Traditional retail analysis such as trade areas, mailing areas, competition, customer locations, and targeted advertising;
• Geographic data including Bing Maps, Nokia data, and aerial and satellite images; and
• Information that can be geocoded on the fly.
SDL’s cloud-based solution optimizes online shopping experience
MAIDENHEAD, U.K. — SDL, a global company that helps brands maximize their online business, has released a cloud-based solution for e-commerce marketers called SDL Fredhopper 7.5.
SDL Fredhopper 7.5 allows e-commerce marketers to modify their online stores based on new trends, consumer behavior and commercial drivers. Marketers can, therefore, use the tool to adapt an entire product catalog and target specific shoppers.
More than 200 of global online brands and retailers rely on SDL Fredhopper to run their e-commerce shopping experience, including ASOS, Boulanger, Clarks, Conrad, Debenhams, Otto, Toys “R” Us, the Body Shop, Urban Outfitters and Vente-Privee.
SDL Fredhopper 7.5 gives marketers complete visual control over merchandizing, based on triggers, such as who the customer is, where they have come from and the time of year. The tool also simplifies search results, catalog navigation and store redirects using triggers that are adaptable to trends and customer needs, and monetize more aspects of the online store. Marketers can also use the tool to sell multiple brands without a conflict of interest.
“For brands and retailers to increase share of wallet and build customer loyalty in e-commerce, they must deliver an individualized and differentiated online shopping experience. That means creating a relevant and personalized e-commerce presence that quickly reacts to trends, customer needs and shopping behavior.” said Jan Jaap Kolleman, CEO of SDL content management technologies division. “SDL Fredhopper 7.5 is unique in its ability to offer e-commerce marketers a simple way to adapt and personalize the online shopping experience to any scenario, while keeping conversion rates high.”
SDL has more than 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries.
Weak same-store sales affect Staples Q1 profit
FRAMINGHAM, Mass. — Staples was hurt by a stronger dollar and weak same-store sales in North America and Europe.
The office products company reported that its first-quarter profit for the period ended May 4 was $169.9 million, down from $187.1 million in the year-ago period. Its results missed Wall Street forecasts.
Total sales fell 3.5% to $5.81 billion, also falling short of estimates. In North America, same-store sales were down 2% on weak demand for computers, software and technology accessories.
“We’re gaining momentum in many parts of our business,” said chairman and CEO Ron Sargent. “We’re driving growth online and in categories beyond core office supplies, and we look forward to building on our progress throughout 2013.”
Online sales from Staples.com posted a strong quarter, recording sales growth of 3% amid new product offerings. Staples said it has added more than 90,000 new items on its website throughout the last year.