OPERATIONS

Carrefour’s incoming CEO to take helm early

BY Katherine Boccaccio

Paris — The world’s second largest retailer behind Wal-Mart said Thursday that its leadership will change hands earlier than planned. France’s Carrefour said that current CEO Lars Olofsson had retired at a board meeting on Wednesday, and that incoming chief Georges Plassat will take over as chief executive immediately.

Plassat joined Carrefour last month as COO. He was supposed to make his CEO transition effective June 18. He will take charge of an aggressive turnaround effort intended to reverse years of underperformance.

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Survey: E-mail, QR codes retailers’ preferred marketing tools

BY Marianne Wilson

Washington, D.C. — With more than 60 million Americans forecast to own a tablet computer by the end of this year, retailers say tablets are driving an increasingly larger share of their web revenue. According to the 2012 Shop.org/Forrester Research Inc.’s State of Retailing Online survey, 49% of retailers say their average order value via a tablet is now higher than traditional web sales. Nearly three in 10 (28%) retailers say they are seeing about the same average order value from tablets as their website.

When it comes to actual sales retailers are reporting, the survey found tablet and smartphone sales as a percent of retailers’ total web sales in 2011 were 3.2% and 1.5%, respectively.

“Retailers must continue to look for unique ways to elevate their brand in such a competitive market. Tablets and mobile devices offer the perfect answer, with opportunities to create specialized apps, drive web sales and create an engaging and convenient shopping experience,” said Shop.org executive director Vicki Cantrell. “Overall, we expect smartphone shopping adoption rates to stay low but fully believe tablet sales will continue to change how retailers garner the attention of new and current customers. With tablet usage marching towards true ubiquity, retailers will continue to plan ahead by examining their customers’ behaviors and shopping patterns.”

For retailers, search and email are still king. Eight in 10 retailers say search and email are the top two drivers of a company’s web traffic from either a smartphone or tablet. Additionally, retailers surveyed report that, on average, 20% of emails opened in a given campaign are opened on a mobile device.

Additionally, QR codes have become more standard elements of retailers’ mobile marketing efforts within their stores and in advertising. Three-quarters (75%) say they now offer customers the 2D technology and other barcode scanning options.

For companies with less than $10 million and more than $100 million in annual online sales, QR codes rank as the leading mobile marketing tool in terms of usage. Mid-size retailers rely more heavily on mobile email optimization, with QR codes coming in second.

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Davaco expands operations into Canada

BY Staff Writer

Dallas — Davaco announced that the company has set up an operational division in Canada that can support global consumer brands with multi-unit programs in every province throughout Canada.

Davaco established its office near Toronto in 2011 to service immediate client needs, and is now available to provide services for additional clients in the growing Canadian marketplace.

Davaco Canada provides the following high-volume services for global consumer brands in retail, restaurant and hospitality sectors including: project management; rollouts, resets and remodels; fixture and equipment upgrades; graphics, digital signage or menu board installations; merchandising; surveys; design services; and special initiatives.

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