FINANCE

Casey’s signs deal to buy Minnesota c-store locations

BY CSA STAFF

Ankeny, Iowa — Casey’s General Stores said Tuesday it has signed a definitive purchase agreement to acquire 11 convenience stores from NuWay Cooperative of Trimont, Minn.

All of the stores are located in Minnesota operating under the NuMart banner and will be immediately rebranded to Casey’s, according to the company. Terms of the acquisition were not disclosed.

"These are well-maintained locations that fit perfectly with the [company’s] business model of operating in smaller rural communities and further strengthens our existing marketing presence in southern Minnesota," CEO Robert J. Myers said in a statement.

The deal will be funded by existing cash and operating cash flow, Casey’s said.

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FINANCE

Bailey Banks & Biddle teams with TD Retail Card Services for credit-card program

BY CSA STAFF

Mahwah, N.J. — Jeweler Bailey Banks & Biddle said Tuesday it has joined TD Retail Card Services’ L.J.C. private-label credit-card program.

Under the agreement, TD Bank, N.A. will direct the L.J.C. program, which features a revolving private-label credit card created specifically for independent and small-chain retailers of jewelry and other luxury items. Cardholders can avail themselves of a number of special financing options, including multiple deferred interest and equal payment promotions.

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Texas Roadhouse works with Localeze to improve website

BY CSA STAFF

Vienna, Va. — Business listings identity management provider Localeze said Tuesday that casual dining restaurant Texas Roadhouse is using its local search solutions.

Since launching the local search business listings identity management, Texas Roadhouse said it has experienced a 40% increase in website traffic directly from online listings found on local search, mobile and social platforms like Google, Yahoo, Bing, YP.com and Facebook.

Localeze distributes Texas Roadhouse’s business listings through direct, contractual relationships to more than 120 local search platform partners.

Since partnering with Localeze, the company said its business listings visibility has increased dramatically when consumers search for keywords such as steakhouse, ribs, and barbecue.

"Localeze has given us the ability to streamline the management of our local listings in a cost-effective way across multiple platforms and optimize our local search results, increasing Texas Roadhouse’s online presence,” said Tyler Durham, online marketing resources coordinator, Texas Roadhouse.

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