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Cassidy Turley acquired by DTZ Investment Holdings

BY Staff Writer

Washington, D.C. — The Washington, DC-based brokerage Cassidy Turley agreed to sell 100% of its equity interests to an affiliate of DTZ Investment Holdings, which is backed by a consortium of investors.

The deal is expected to fully close on Dec. 31, after the consortium acquires DTZ around Oct. 31

"Following a period of intensive mutual due diligence, we are confident that this combination is an excellent cultural fit as well as an opportunity to partner with a global brand," said Cassidy Turley CEO Joseph Stettinius Jr., in a written statement.

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Shopzilla changes name to Connexity

BY Staff Writer

New York — Shopzilla has changed its name to Connexity to highlight its recent transformation from comparison shopping to technology driven marketing solutions.

According to the company, its new solutions enable retailers and brands to understand their consumers better, acquire new customers at a lower cost and increase sales based on retail signals that it provides.

“We’ve always been a technology and data analytics company, and while we have been best known for our comparison shopping websites, they were just the tip of the iceberg. We have now completed our integrated suite of marketing capabilities for retailers and brands. We changed the company name to recognize the shift in the business to our Search, Display Media, and Bizrate Insights services,” says Bill Glass, CEO of Connexity.

Glass added that the company plans to continue operating its consumer sites, which connect shoppers to products, brands and stores.

The company recently launched audience-based display targeting to help marketers build awareness and consideration for their products, and now is launching display retargeting to close the loop with consumers who abandon the purchase process. Bizrate Insights, by helping retailers understand their customers’ needs and improve their online reputation, gives them the data they need to improve the entire path to purchase, increasing conversions and loyalty, according to the company.

Connexity is also expanding its CPC product listings marketplace, which reaches more than 30 million shoppers with 150 million product listings on sites like Bizrate and Shopzilla, as well as syndication on Connexity’s publisher network that includes more than 3,000 partners.

Bizrate Insights’ omnichannel buyer and abandonment surveys offer information to more than 5,000 retailers about the consumer experience on their site and their competitors’ sites. More than 26 million Bizrate surveys are submitted annually worldwide and overall ratings are syndicated to sites like Google and Bing to promote retailer reputations.

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Hhgregg woos Chicagoland shoppers with sweepstakes

BY CSA STAFF

Appliance, electronics and furniture retailer Hhgregg is looking to drive traffic to its stores via a partnership with the Chicago Bears that will award seven fans with a VIP game-day experience.

In addition, as a partner of the team, the inaugural Chicago Bears’ street team will be named the Chicago Bears Monster Squad powered by Hhgregg.

Chicagoland shoppers who participate in the Suit up with Da Bears sweepstakes will be eligible to win game tickets, sideline passes, a chance to participate in the Bear Down flag ceremony and a personalized Chicago Bears jersey. Shoppers enter to win by visiting chicagobears.com/hhgreggsweeps and entering their receipt code and contact information. Three days before each Bears home game, one winner will be selected. In addition to the VIP Bears game-day experience, winners will also receive a full rebate on their purchases at Hhgregg.

All sweepstakes entrants will also receive a 15% discount at the Chicago Bears fan shop. In addition, Hhgregg’s Chicagoland employees will have the opportunity to win a VIP game-day experience of their own.

“Hhgregg and its employees have quickly become a fixture within our community, making the company an ideal partner for the Bears and our fans. We’re especially excited about this unique partnership because it offers our fans, the best fans in the NFL, with the opportunity to win a once-in-a-lifetime experience," said Chris Hibbs, Bears VP of sales and marketing. “There’s no question that Bears fans are passionate about our team and we're excited that Hhgregg is helping us celebrate them.”

Also as part of the partnership, Bears kicker Robbie Gould, will host video blogs and serve as a promotional spokesperson. Gould will create game-day vlogs offering his take on the game. Gould’s content will be featured on The Chicago Sun-Times website and Hhgregg social networks.

“I’m excited to join hhgregg’s team and give fans a behind-the-scenes look at Bears game day,” said Gould. “This is an ideal partnership for Bears fans –— they get the chance to win the ultimate game day experience and maybe get a high five from me pre-game.”

As part of the sponsorship, hhgregg will be a named sponsor of the inaugural Chicago Bears street team, The Chicago Bears Monster Squad powered by Hhgregg. The squad will serve as Bears ambassadors. Interacting with Bears fans, the group will hype up game day attendees, distribute premium giveaways and communicate general team information.

Every Friday will be Bears Friday in Chicago-area Hhgregg locations. Additional partnership details include joint marketing promotions, in-store appearances by Bears personalities, social media and interactive fan engagement via the team's final score announcement, integration within the team's radio and TV programming.

“It’s no secret that Hhgregg is on a mission to help our customers fill their home with happy. Our partnership with the Chicago Bears will also help them fill their game day with happy,” said Jeffrey Pearson, Hhgregg's SVP, marketing. "We’re passionate about engaging in the Chicago-area community and the Bears are unquestionably part of the region’s unique fabric. We’re excited to use this partnership to maximize the Bears’ unique game day experience.”

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