ECOMMERCE

Casual Male to Launch Online Retail in Europe

BY CSA STAFF

Canton, Mass. Casual Male Retail Group Inc. has entered a new partnership with GSI Commerce Inc. to operate online stores for both the Casual Male XL and Rochester Big & Tall brands in six European countries, according to the Boston Business Journal.

Under the agreement, GSI will provide Web store design, Web technology, order processing, fulfillment and call-center services for each Web store.

The Web stores are scheduled to launch during the fourth quarter of fiscal 2008 in the U.K., Germany, France, Italy, Spain and The Netherlands.

Each online store will be tailored to the specific European country in which it operates, and GSI will localize country-specific components of the solution, such as online payment processing, content translation and customer services.

The move will allow Casual Male to enter key new European markets and expand its presence beyond the U.K.

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Macy’s to sell exclusive MSLO, Wedgwood line

BY CSA STAFF

NEW YORK Martha Stewart Living Omnimedia and Wedgwood announced today that they are bringing an exclusive line of tableware to Macy’s next year.

Beginning in January 2008, the Martha Stewart Collection, featuring china, crystal stemware and stainless steel flatware, will be available at Macy’s, macys.com and macysweddingchannel.com.

The china is five-piece place settings, ranging in price from $99 to $159; tea and coffee services and a full complement of serveware are also available, the companies reported. The stemware range from $30 to $37 per stem, while the flatware retails from $45 to $60 for a 5-piece place setting, according to the companies.

“I have always been an avid collector of fine china, crystal and silver, and my personal collection includes many Wedgwood pieces I am very proud to own. Our new line with Wedgwood offers a range of beautiful and timeless pieces that can be collected and enjoyed for years to come just like my antique pieces,” said Martha Stewart, founder of MSLO.

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Newell Rubbermaid names new executives

BY CSA STAFF

ATLANTA Newell Rubbermaid has announced key senior management changes designed to further drive growth and innovation, while speeding the company’s transformation into a marketer of consumer-driven brands.

James Roberts has been appointed executive group president of office products and cleaning, organization and decor. William Burke III will succeed Roberts as group president of tools and hardware. He will also retain responsibility for the company’s Lenox Industrial Products and Services business in North America until a successor is named at a later date. Steven Marton has been named president  of special assignments.

All executives will report directly to Newell Rubbermaid president and ceo Mark Ketchum.

“These business segment leaders have proven their ability to grow revenue and profit in challenging categories, while building brands, partnering with customers and suppliers, and building organizational capability,” Ketchum said.

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