OPERATIONS

Casual Male representative teams with Great American Group for Kuwait store opening

BY Staff Writer

Woodland Hills, Calif. — Kuwait-based trading and contracting company The Standard Arabian Business & Enterprises Co., which represents Casual Male, said Thursday it will use Great American Group GA Store Opening Services program for a retail location in Kuwait.

The Sabeco project represents the first time Great American Group’s new Store Opening Services have been used outside the United States.

Through the GA Store Opening Services program, a team of Great American retail associates are assigned to work with the retailer, receiving training on how to merchandise the retailer’s products.

"The goal of our program is to eliminate the need for retailers to assign their managers, district managers and staff from other stores in order to get a new store opened efficiently," said Billy Nichols, senior VP of merchandising for GA Retail.

Working in conjunction with Sabeco, Casual Male-DXL’s trading partner in Kuwait, a Great American Group consultant team develops a schedule and conducts a complete store set-up in two weeks.

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Gap names two retail veterans to executive posts

BY Marianne Wilson

San Francisco — Gap Inc. has named Jill Stanton to the newly-created role as creative advisor for Old Navy, and Liz Meltzer as senior VP of Gap International Merchandising.

Stanton will work with the Old Navy design and merchandising teams to provide a fresh perspective and insights to the brand. Her career spans more than 25 years in apparel retail, starting with global retailers Next and Marks and Spencer. She also has more than a decade of experience with Nike, ultimately serving as VP global apparel.

Meltzer will oversee Gap’s international merchandising in Asia, Europe, and other key regions outside of North America as a key member of the Gap Global Creative Center in New York. She has more than 20 years of diverse product experience across multiple brands, countries and channels. She’s served as Uniqlo’s senior VP merchandising for the United States and Europe, and held senior-level merchandising positions at J.Crew and Calvin Klein.

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H-E-B unveils colorful ad campaign

BY Staff Writer

Santa Monica, Calif. — Branding agency The Richards Group said Wednesday that, on behalf of client H-E-B Grocery Co., it has selected production company King and Country to create six new spots featuring a mixture of kids, family pets, animated typography, and the red and white colors from H-E-B’s logo.

The first of the 15-second spots debuted Wednesday in targeted TV and cable outlets and on HEB’s social media channels, including YouTube.com/HEB.

With H-E-B’s red background as the canvas, each spot conveys a word- and picture-driven story designed to engage parents and families.

“We wanted to find a way to bring a little more fun and humanity to what was essentially a price-driven message,” said Chris Smith, The Richards Group’s brand creative group head. “Because it’s not about saving money; it’s about the people you’re saving money for.”

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