FINANCE

Catalog sales contribute to Body Central Q1 net loss

BY Dan Berthiaume

Jacksonville, Fla. – Body Central swung to a net loss of $9.3 million in the first quarter of fiscal 2014 from net income of $2.7 million a year earlier. Net revenues decreased 26.6% to $59.7 million, compared to $81.4 million for the first quarter of 2013, and same-store sales fell 26.8%.

Body Central attributed part of the net loss to the unprofitability of its catalog business, which has become less important to customers as the company’s direct sales business transitions to e-commerce. The retailer will evaluate the merits of its catalog business for the remainder of the fiscal year. Body Central also cited sales challenges in tops and dresses.

“We continue to monitor inventory levels closely while refining assortments and messaging that can stimulate traffic and sales,” said Brian Woolf, CEO Body Central. “We remain focused that taking these steps will improve the customer experience in both our stores and e-commerce businesses, and ultimately improve our financial performance."

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REAL ESTATE

Citizen Watch to open Times Square flagship store

BY Dan Berthiaume

Lyndhurst, N.J. — Citizen Watch Company, a leader in the mid-priced watch segment, will will a global flagship store in Times Square, New York, on Broadway in November. This will be the first Citizen Watch global retail concept store in North America.

The store will measure more than 1,300 sq. ft. and offer the full Citizen product assortment. Citizen has hired New York based architectural firm Mapos LLC.

"As a truly global brand Citizen Watch Company represents people from throughout the world, so there is no better place than Times Square to share our international brand message," said Toshio Tokura, president and CEO of Citizen Watch Co. Ltd.

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MARKETING/SOCIAL MEDIA

Hollister plans omni-channel summer campaign

BY Dan Berthiaume

Santa Monica, Calif. – Hollister Co. will open the Hollister House this summer, focusing an omni-channel marketing campaign on a beach house that will run from Memorial Day weekend through early August. The retailer will feature new summer styles and host music performances at the house all summer long, with consumers able to follow through Hollister’s social media channels.

The lineup of musical artists that will perform at the house throughout the summer includes Ariana Grande, Chromeo (DJ set), Cody Simpson, Lucy Hale, MKTO, Timeflies, and Zendaya, The house will feature a new Jeans Lounge that will give fans a look at different fits and washes. A "So Cal Stylist" video series, highlighting trends and style tips for customers, will also be taped live at the House, with videos available on Twitter and YouTube.

To celebrate the opening of the Hollister House, Hollister stores around the world will be featuring the "Hollister House Collection” in mid-May. Hollister is also holding a "Send Me to So Cal" sweepstakes from May 8-12 where customers 14 and up can enter to win a trip for two to Southern California and tickets to a concert at the Hollister House.

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