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Catalog Spree partners with Google

BY Marianne Wilson

Los Altos, Calif. — Catalog Spree, the personal digital mall that lets consumers browse and shop their favorite brands, has teamed with Google to distribute interactive retail catalogs and lookbooks on the web through Lightbox Ads. These targeted ads will feature Catalog Spree’s full-page catalogs and lookbooks, and will be distributed on the Google Display Network, which reaches more than 100 million American consumers.

This joint advertising offering for retailers compliments the best-in-class mobile retail solutions provided by Catalog Spree, including its all-digital publication platform and catalog shopping app for the iPad and iPhone. Retailers can now take content and assets created by and for Catalog Spree and have it automatically republished as a Lightbox Ad.

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Shopko taps Genco for transportation procurement project

BY Staff Writer

Pittsburgh — Genco has been selected to manage a truckload transportation procurement event for Shopko. The collaborative effort will encompass Shopko’s inbound and outbound transportation network and is the third strategic procurement engagement Genco has provided to Shopko.

"We are pleased to once again partner with Genco in the management of our upcoming transportation procurement project. We were impressed with the management team and their breadth of knowledge in the entire spectrum of procurement services. Genco’s ability to leverage their bid management tool to provide numerous cost savings opportunities had a significant impact on our decision to partner with this team," said James Wichern, director of transportation & distribution at Shopko.

Genco’s transportation logistics delivers proven solutions, including supply chain engineering, managed transportation, transportation procurement, multimodal freight brokerage and parcel management. GENCO combines our non-asset based, non-asset biased approach with industry leading best-in-class technology to provide data-validated transportation solutions that generate the most value and efficiency for customers.

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QVC makes executive appointment

BY Staff Writer

West Chester, Pa. — QVC announced the appointment of Matthew Goldberg to the position of senior VP global market development. Goldberg, who will assume his new role in October 2013, will be responsible for driving global growth, reporting to Mike George, president and CEO of QVC.

Goldberg most recently served as CEO of Lonely Planet, where he drove the company’s geographic expansion into China, India, Brazil, Russia and other markets, through partnerships and local operations. He recently facilitated the sale of Lonely Planet to a private investor.

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