MARKETING/SOCIAL MEDIA

CBL deploys hand-sanitizing advertising panels

BY CSA STAFF

Chattanooga, Tenn. CBL & Associates Properties has begun rolling out hundreds of Terraboost hand-sanitizing advertising panels at select locations within its portfolio of enclosed shopping center properties. The dispensers are powered by Tazza foaming hand sanitizer, also manufactured and distributed by Terraboost.

CBL is one of the largest and most active owners and developers of malls and shopping centers in the United States.

“This program offers the potential for generating revenue via the ad panel feature,” said Jim Ward, senior director of brand development for CBL. 

Meanwhile, Brian Morrison, executive VP of Terraboost Media, said the ad panel is “a tremendous media opportunity for a savvy advertiser to create a personal connection by literally sponsoring safety to millions of consumers in an environment where they spend billions of dollars per year.”

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Target announces Super Bowl TV deals

BY CSA STAFF

MINNEAPOLIS Target announced that, starting Jan. 31 through Feb. 6, it is offering huge savings on select TVs to help consumers get ready for the Super Bowl.

Throughout next week, Target said customers can save up to $200 on select TVs, including a Magnavox 42” 1080p LCD for $499. In addition, Target guests who purchase any 32-inch or larger TV with a REDcard credit account between Jan. 31 and Feb. 6 can choose to receive zero-percent introductory financing until September.

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Sears Holdings raises more than $2M for Haiti support

BY CSA STAFF

HOFFMAN ESTATES, Ill. Sears Holdings announced that it has raised more than $2 million to support the people of that nation. Funds raised will be donated directly to the American Red Cross and will support emergency relief efforts to help those affected by the earthquake.

“Our customers have truly demonstrated an outpouring of support to help the residents of Haiti during this crucial time of need,” said Scott Freidheim, EVP Sears Holdings. “This has been a community-wide effort in cities across the country and in more than 2,200 Sears and Kmart stores, as well as on Sears.com and Kmart.com. We are proud to be a part of this effort.”

Beyond making monetary donations, customers in select markets like Puerto Rico were invited to donate first-need items to collection bins at Kmart and Sears. The retailers accepted donations collected by local schools and other community organizations that wanted their fundraising efforts to reach those that needed it the most. All merchandise that was collected in-store was delivered to the local chapter of the American Red Cross. Since the delivery to the American Red Cross, all fundraising efforts have been focused on monetary donations.

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