REAL ESTATE

CBL sells Lakeshore Mall

BY Michael Fickes

Atlanta — CBL & Associates Properties has closed the sale of Lakeshore Mall to a private investor for $14 million. JLL brokered the transaction.

Belk, Bealls, Kmart, J.C. Penney and Carmike Cinema anchor the 490,086-sq.-ft. retail center in Sebring, Florida. A nearby Sears is a shadow anchor.

With its 95% occupancy rate, Lakeshore Mall anchors the retail hub that serves central Florida along U.S. Highway 27, the major north-south thoroughfare. Traffic counts average about 38,500 vehicles per day.

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REAL ESTATE

ICSC designations and awards

BY Michael Fickes

Woodland Hills, Calif. — NewMark Merrill Companies has announced that Heather Danko and Danielle Bovard have received the Certified Marketing Director designation from the International Council of Shopping Centers.

The CMD designation is awarded for expertise in multiple disciplines including marketing management, research, marketing plan implementation, public and community relations, advertising, and media buying.

Heather Danko, a 14-year veteran in the commercial real estate industry, directs the strategic development and execution of all activities related to corporate marketing and advertising at NewMark Merrill Companies. Her role includes all aspects of marketing strategies, advertising programs, website, social media marketing, mobile marketing and special community events for over 3-million square feet of property within NewMark Merrill’s California shopping center portfolio.

Danielle Bovard is responsible the strategic marketing direction for over 1.2-million sq. ft. of retail property in Anaheim, Upland, Riverside, and Santa Ana. Bovard creates and implements branding programs, community events, social media, mobile marketing, website and public relations.

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REAL ESTATE

Online retailer debuts with astrological bent; physical store in works

BY Marianne Wilson

Albuquerque, N.M. — Consumers can shop for clothes categorized by astrological signs at the newly launched Fashionsofthezodiac.com, described as the world’s first online store to organize its clothing and accessories by the 12 signs of the zodiac. The company expects to open a store early next year, in Denver.

To shop for clothes on the site, customers consult their astrological sign, which helps them find the items that best match their personalities. Each collection of clothing in the store exhibits a certain style – which includes particular colors, embellishments, and accessories — inspired by the preferred fashions of each sign.

"Zodiac fashion sense is not a fashion trend or something that will go out of style, deep rooted fashion senses based on astrological characteristics have always been present,” said co-founder Eric Morales. “Prior to the mid 1900’s, fashion was somewhat suppressed by sociological boundaries, manufacturing capabilities and cultural differences throughout much of the world. Only in the last 20 years, has astrological fashion really started to blossom as women freely express their inner fashion senses."

The new site features dresses, blazers, leggings, lingerie, shoes, and swimwear — all categorized by astrological signs. The company plans to expand the assortment to include men’s, kids’, and plus sizes.

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