CBRE survey: Retail global expansion cools off; U.S. remains the most active
When it comes to expanding globally, the United States is the leader of the pack.
That’s according to CBRE Group Inc.’s 10th annual study of international retail expansion, which surveyed 166 cities across 51 countries regarding how many international retailers had debuted in their markets in 2016. The survey found that retailers’ expansion into new markets increased by 2% in 2016, down from 3.1% in CBRE’s 2015 study.
United States retailers were the most active by a wide margin, aided perhaps by the dollar’s strength relative to other currencies. Of all expansion at city level, 21% was by U.S. retailers. The next most aggressive were Italian retailers at 12%, and French retailers at 11%.
“U.S. retailers’ expansion abroad is aided significantly by their strong brands and execution, especially for food and beverage operators,” said Brandon Famous, CBRE senior managing director and retail leader, the Americas. “The U.S. retail market is relatively mature and somewhat crowded, so several American retailers instead are targeting Europe, Asia and the Middle East for much of their expansion into new markets.”
The report cited retailers’ adjustment to the growth of e-commerce and shifting exchange rates as being behind the overall decline in global expansion.
“As e-commerce grows, retailers have become more deliberate and meticulous about how many stores they open and where they do so,” said Anthony Buono, chairman of CBRE’s global retail executive committee. “Their global expansion favors the tried-and-true global gateway markets where they get the most exposure for their brands and access to huge populations with disposable income.”
The report revealed that Europe has expanded its dominance as the preferred new destination for expanding retailers. Forty-three percent of retailers’ global expansion into new cities in 2016 took place in Europe, up from 36% a year earlier. Asia accounted for 28% of international retail expansion last year. The Middle East and Africa claimed 12%, and North America 11%.
CBRE’s attributed Europe’s strong showing to that fact that European retailers new prefer to expand to countries within their home continent rather than in markets where currencies have become expensive, such as the United States.
In other key findings from the report:
• Globally, coffee shops and restaurants are the hottest retail category for expansion into new markets, with retailers in that category accounting for 22% of all expansion at city level. Next in line were specialty clothing stores (18%) and mid-range fashion stores (17%).
• On the city level, Hong Kong remains the most popular destination for expanding retailers. Hong Kong’s retail rents are receding from their recent highs, allowing new entrants more affordable access to its retail real estate.
• Toronto is the only North American city to crack the top 10 most popular destinations for expanding retailers, aided by its proximity to the U.S. and the underlying strength of its economy. Of the retailers who made their first foray into Toronto last year, 43% were from the U.S.
• New York City was the 27th most popular destination for expanding retailers, with 17 new entrants.
The top 10 cities that attracted the most new entrants in 2016 according to the report are listed below.
|City||International Retailers Debuting in 2016|
Fort Worth’s West 7th district gets a new name
West Elm will be opening its first Fort Worth location in rebranded urban retail development in the town’s Cultural District.
Heretofore known as West 7th, The Woodmont Company decided to call upon a more colorfully named street in the neighborhood to rebrand the shopping and entertainment district as Crockett Row at West 7th.
“The Crockett Row brand will better distinguish the property’s popular restaurants, stores, and events to continue to attract visitors,” said Woodmont senior VP Peter Jacobsen.
In April, West Elm signed a lease for a 10,502-sq.-ft. space that will feature a selection of Texas-based creators of furniture and décor as part of its west elm LOCAL program. Woodmont has also recently signedThe Common Desk, a co-working space, and C.H. Robinson, to office spaces.
Crockett Row at West 7th will begin seeding its new name locally with a series of events including a Blues Brunch in July and a Local Filmmakers’ Festival with Film Fort Worth in October.
The property is managed by Vestar.
New Jersey town center changes hands
The Azarian Group has acquired The Livingston Town Center in Livingston, New Jersey in a $21.2 million trade arranged by Cushman Wakefield.
The 11-year-old lifestyle retail property houses a diverse mix of 28 restaurants and shops, including Fan Bistro, an upscale Asian spot, Restore Cold Pressed Juices, and Dentistry with a Smile. Fit 36 and Xtend Barre are scheduled to open there soon.
“It’s a successful town center concept that also includes 114 upscale residential units,” said Cushman & Wakefield’s David Bernhaut. “At a time when investors continue to chase high-quality retail, this offering was very well received.”
Seller of the property was the Onyx/Luber Adler joint venture, which purchased it in 2011.
“Onyx and Lubert Adler repositioned Livingston Town Center as a destination shopping center,” Whitmer said.
The Livingston Town Center is positioned on a highly trafficked intersection in one of the wealthiest townships in New Jersey. Livingston boasts an average household income of $173,223 and a median home value of $528,118.