CBS Consumer Products names new VPs
NEW YORK CBS Consumer Products has promoted Veronica Hart and John Van Citters to VP licensing and VP product development, respectively.
Hart is responsible for managing an expanded portfolio of licensing categories, including toys and gifts, video games, slot machines, live events, exhibits & attractions and food & beverage. She handles these areas across a vast array of properties including Star Trek, current television shows such as CSI, NCIS and 90210, and a classic TV library that contains Twilight Zone, Brady Bunch, Cheers and many others. Hart was previously director of licensing and is based in New York.
Van Citters is responsible for all product development and approval for the Star Trek franchise, including product from this summer’s new blockbuster movie. He is also the key liaison to the enormous Star Trek community of partners, talent and fans. Van Citters was previously director of product development and is based in Los Angeles.
Hart joined CCP in 2007 from HIT Entertainment, where she was director, licensing, hard lines for HIT’s portfolio of brands including Thomas & Friends, Barney & Friends and Bob the Builder. Previously, she held director of licensing positions at Sesame Workshop and The Jim Henson Company.
Prior to joining CBS in 2006 after the Viacom corporate split, Van Citters spent eight years in product development for Paramount Pictures, Spelling Entertainment and Nickelodeon. As director of product development, he became the in-house expert managing the Star Trek brand. Van Citters earned his bachelor’s degree in journalism from the University of South Carolina in Columbia, S.C.
CE pricing a prelude to holiday
If aggressive price promotions during this year’s back-to-college selling season are any indication, consumers can expect fantastic prices on electronics come Christmas. For example, this week a $28 Epson Stylus printer, scanner and copier, a $59.99 320GB Western Digital portable hard drive and a $225 8GB iPod touch were among the items featured as part of Target’s, “college tech sale.” Those products and other electronic gadgets essential to college life, such as ear buds, a digital camcorder and video games, were featured on a four-page insert in the retailer’s weekly circular, as a wide range of electronics items have become promotional staples along with backpacks, denim and dorm accessories. As for the most essential dorm accessory, well, Target saved that for the cover of its weekly ad where it offered a 2.8 cubic foot Haier refrigerator for $79.
Getting healthy in Minnesota
To help employees make gradual and sustainable lifestyle changes that can lead to improved health and well-being, Target has teamed with MD Health Evolution to offer a comprehensive online program as part of the Target Live Well Challenge. According to the company, MD Health Evolution is an easy-to-use educational tool that is free for employees in Minnesota plus one friend. It is designed to assist them in assessing their current health, learning how to improve their fitness and nutritional habits and tracking their progress. The 12-week program seeks to help employees better understand how their brains function to assist them in changing behavior that can lead to better health. Target is a founding member of an organization called, “Make US Healthiest,” and supports creating a national movement that promotes individual health and well-being throughout local communities. According to the company, the Target Live Well Challenge is one component of a larger movement with the goal of building a healthier Target, healthier communities and a healthier nation.