STORE SPACES

CBX to design prototype for not-for-profit grocery store in Philadelphia

BY Marianne Wilson

New York — Retail design consultancy and brand agency CBX has been retained by hunger relief organization Philabundance to design a prototype for Fare & Square, a not-for-profit grocery store slated to open this summer in Chester, Pa.

Fare & Square will sell nutritious food staples with a focus on fresh produce, meats, dairy, seafood and frozen foods at everyday low prices. It will give residents of Chester — one of the 35 “food deserts” in the Delaware Valley according to the USDA — the access to "good food right around the corner" that has not been available since the town’s last full-scale grocer closed in 2001.

Philabundance recently purchased a former grocery building in the town of Chester and gave CBX the assignment to create a colors and materials palette as well as signage and graphics for the 13,000-sq.-ft. store. The firm will also design perimeter departments and the store’s center core.

All creative work will be based on collaboration between CBX and Philadelphia-based LevLane Advertising, which designed the Fare & Square logo with Philabundance.

"We’ll be drawing heavily on both the Fare & Square brand direction as envisioned by LevLane and the existing supermarket footprint of the Chester space," said Joseph Bona, president of CBX branded environments. The design will incorporate functional merchandise fixtures, flooring, lighting and signage.

Under its not-for-profit grocery store model, Fare & Square will offer a customer-focused shopping experience and will partner with local organizations and businesses to provide a range of services to the community in a meaningful and memorable way. One notable aspect of the overall design “is that it will reflect the hopeful and respectful nature of Philabundance’s goal to serve Chester residents through a store that could look at home in any community,” Bona explained.

“Ultimately, we’re designing a neighborhood store that will have the look and feel of a traditional supermarket in that it’s clean, well lit, convenient and friendly, but also a place that the community can call their own, instilling a sense of optimism, pride and connection,” Bona said.

Philabundance hopes to replicate this model in other communities in the Delaware Valley.

“Convenient access to nutritious food is a growing and complex problem across the country and in the Delaware Valley, and one that requires a complex solution,” said Bill Clark, president and executive director of the Philadelphia-based organization. “Philabundance has worked on this concept for five years, and we are thrilled to see it coming to fruition to help the residents of Chester.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you hiring seasonal employees this year?

View Results

Loading ... Loading ...
STORE SPACES

Walmart launches online destination profiling green innovations, pioneers

BY Marianne Wilson

Atlanta — Mother Nature Network and Walmart are teaming up to launch an online destination (mnn.com/leaderboard) that profiles the biggest innovations in sustainability – and the pioneers who are creating them.

“There are an incredible number of new ideas, programs, products, and services being created, which will have a very positive impact on sustainability,” said Joel Babbit, CEO of Mother Nature Network. “And most interestingly – they aren’t all from large corporations. Many are developed by very small companies, schools, non-profit organizations – some even by single individuals.”

“Thanks to the ingenuity, passion and innovative thinking of s so many people, we’ve seen an increase in sustainable technologies, processes and options in the past decade," said Andrea Thomas, SVP sustainability at Walmart. “These new ideas have helped companies, like Walmart, make significant progress toward our sustainability goals. Walmart has a responsibility to use its size and scale to influence positive change, and we believe ‘The Leaderboard’ will be a place to showcase cutting edge ideas and spark further adoption.”

The Leaderboard will profile dozens of forward-thinking innovators, with new stories published every week.

keyboard_arrow_downCOMMENTS

Leave a Reply

williamson says:
Mar-30-2013 09:33 am

“These new ideas have helped companies, like Walmart, make significant progress Travel Here toward our sustainability goals. Walmart has a responsibility to use its size and scale to influence positive change, and we believe ‘The Leaderboard’ will be a place to showcase cutting edge ideas and spark further adoption.”

williamson says:
Mar-30-2013 09:33 am

“These new ideas have helped companies, like Walmart, make significant progress Travel Here toward our sustainability goals. Walmart has a responsibility to use its size and scale to influence positive change, and we believe ‘The Leaderboard’ will be a place to showcase cutting edge ideas and spark further adoption.”

TRENDING STORIES

Polls

Are you hiring seasonal employees this year?

View Results

Loading ... Loading ...
STORE SPACES

CarCharging and Walgreens expand EVC services to Midwest

BY Staff Writer

Miami Beach, Fla. — Car Charging Group announced Thursday the expansion of its relationship with Walgreens by adding EV charging services to 11 Walgreens locations throughout Ohio in Akron, Canal Winchester, Columbus, Dayton, Franklin, North Canton, and Reynoldsburg.

In 2012, CarCharging launched the rollout of Walgreens EV charging services at eight locations in Kissimmee and Orlando, Fla.

keyboard_arrow_downCOMMENTS

Leave a Reply

H.Davies says:
Mar-24-2013 06:19 pm

Many exotic sports cars are the stuff of legend. The world's fastest car, the McLaren F1, for instance is a well-known exotic. Although only around one hundred F1s were produced and the manufacturer is not a household name the McLarens are coveted sports cars. chevy restoration san diego

H.Davies says:
Mar-24-2013 06:19 pm

Many exotic sports cars are the stuff of legend. The world's fastest car, the McLaren F1, for instance is a well-known exotic. Although only around one hundred F1s were produced and the manufacturer is not a household name the McLarens are coveted sports cars. chevy restoration san diego

Ashish says:
Feb-26-2013 06:59 am

This is a best information about cars. It is very generous of you for taking the time to discuss this, the article is very nicely written and I am happy to find so many useful information here in the post, Honestly It is extremely helpful for me . Ferrari Badge

TRENDING STORIES

Polls

Are you hiring seasonal employees this year?

View Results

Loading ... Loading ...