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CBX names group director of branded environments

BY David Salazar

New York — Branding agency CBX has named Anthony Simon as group director of branded environments. Simon, most recently design director at New York’s TPG Architecture, has 20 years of experience in retail and restaurant design.

“Anthony brings a diverse perspective to CBX,” said Joseph Bona, CBX’s president of branded environments. “He has an impressive background and has worked with a broad spectrum of specialty retail and restaurant clients.”

At CBX, Simon will be overseeing work with such clients as RadioShack and Duane Reade, among others.

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Report: PayPal to expand operations in Ireland

BY Dan Berthiaume

San Jose – PayPal is reportedly expanding the customer service center located in its European headquarters based in Dundalk, Ireland. According to the Irish Independent, PayPal will make a “massive investment” in the center in the next four years that will add 400 workers.

The expansion will bring the combined PayPal-EBay workforce in Dundalk to 1,850. New jobs will include customer solutions, risk operations and telesales positions.

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Report: Target testing in-store college registries

BY Marianne Wilson

New York — Target is testing a registry program designed specifically for students heading off to college, according to a report by TheStreet. The college registry, available in some 40 stores, offers a variety of categories, including furniture, storage & organization, electronics, décor, bedding and bath.

The new service is high-tech and student friendly, using iPads instead of in-store kiosks. To select items throughout the store, the customer uses an iPod Touche instead of the typical scanning gun.

The service allows shoppers to order products from Target’s website on a recurring schedule and have the items delivered directly to the student, TheStreet said.

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