STORE SPACES

Ceelite unveils Illumastrip LED product line

BY Katherine Boccaccio

Villanova, Pa. — Ceelite Technologies has introduced a new LED product line it calls Illumastrip, which serves as an alternative to LED tubes and fluorescent tubes for standard fixtures such as strips, vapor tights and troffers.

The new Illumstrip products can be installed in existing or new fixtures, and reduce energy by 50%-75% with an ROI of under three years, according to the company.

Typical Illumstrip retrofits include corridors, stairwells, back office and parkinggarages. The products come in standard or high-output options, three CCT choices and are available in various sizes for standard fixture lengths and widths.

“We’ve put a lot of effort in answering customer needs in key areas like heat management, fragility and ease of installation, all of which contribute to cost savings through lower energy usage and labor,” said Jerry Frazee president and COO of CeeLite Technologies.

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STORE SPACES

Retail must reinvent itself amid ‘always-on’ trend

BY Marianne Wilson

New York — As technology transforms multichannel retail into hyper-channel, “always-on” retailing, chains must emotionally connect with consumers as never before, according to Joseph Bona. Bona, president of branded environments for New York City-based brand agency/retail design firm CBX, is one of the featured speakers at Chain Store Age’s upcoming 50th annual SPECS conference, March 9 -12, Grapevine, Texas.

“Physical stores can no longer be what they used to be — namely, distributors of other people’s goods at reasonable prices in convenient locations,” said Bona, during a speech at EuroShop, the global trade fair held every four years in Dusseldorf, Germany. “They must offer sights, sounds, tastes, touch, emotion — 3D experiences that 2D can’t achieve. When your customers look at Yelp! or Google Reviews, you want them to read about how your in-store experience was entertaining and inspiring. You want them to read about how going to your store is always a special treat.”

Bona’s presentation —“Format Reinvention: the Changing Face of Retail” — highlighted the need for retailers to further rethink the function of their brick-and-mortar stores. Today’s “always on” environment doesn’t only mean that people can buy whatever they want using their phones and tablets—it also means they can use GPS- and cloud-enabled tools to find the very best retail and dining experiences available to them, wherever they happen to be in the world, he said.

Emotion plus theatrics equals experience.

“Storytelling ability, in particular, helps you create engaging experiences, and the memory of those experiences can inspire consumers by adding excitement and drama to routine transactions,” Bona said. “Ultimately, this is what energizes brand culture and drives long-term customer loyalty, even in a world perpetually driven to digital distraction.”

Overall, Bona said, retailers need to push the envelope and keep asking one basic question: “How do you maintain a pillar of affection and human touch while there’s a simultaneous shift to increasing human interaction with technology?”

“On a strategic level, we think the answer is fairly simple: Make your customer experience second-to-none in authenticity and relevance,” he said. “Execution is all about thoroughly understanding who your customer is, and what your customer wants and needs from a retail experience.”

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Woolworths enhances sustainability with MetricStream

BY Dan Berthiaume

Cape Town, South Africa — South African retailer Woolworths has implemented MetricStream’s Sustainability Performance Management Solution to capture and measure sustainability metrics and indicators around energy, water, soil, and waste management. The solution will also help Woolworths monitor supplier compliance with sustainability guidelines, and optimize the performance of the company’s sustainability projects and initiatives.

MetricStream’s solution provides a centralized framework for Woolworths to register and onboard suppliers for its sustainability management program, measure supplier compliance through periodic self-assessments and third-party audits, maintain supplier data, and manage supplier certifications. Woolworths is currently using MetricStream’s Quality Audit Management solution to optimize its Total Quality Management (TQM) program. This existing solution will be extended to include MetricStream’s Sustainability Performance Management Solution, providing Woolworths with a comprehensive view of supplier performance, sustainability, and quality management programs.

The solution will help Woolworths execute its "Good Business Journey" – a comprehensive plan to cultivate environmentally friendly and organic products, and to contribute to socio-economic transformation and social development. As part of the "Good Business Journey," Woolworths’ sustainability initiatives focus on environmentally sensitive farming practices to improve soil and water quality, save water, reduce waste, and encourage biodiversity. With MetricStream’s help, the company has strengthened sustainability projects by replacing manual processes and paper-based spreadsheets with a more automated, integrated, and collaborative approach.

"Our partnership with MetricStream has been critical to the success of our sustainability and supply chain management programs," said Zyda Rylands, managing director for food at Woolworths. "With MetricStream, we have established a common point of reference to assess, score, and track sustainability initiatives across more than 900 suppliers worldwide. Increased visibility into sustainability initiatives, coupled with workflow automation and improved collaboration with suppliers is critical to meeting our sustainability goals, and supporting our long-term success as an organization."

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