The Cellular Connection, Indianapolis
The Cellular Connection, the largest Verizon wireless retailer in the U.S., has unveiled a new design in its store in Indianapolis that will be incorporated into all its new stores moving forward. The design, by JGA, Southfield, Mich., is focused on providing a hands-on shopping experience and help customers understand how to fully integrate their technology purchases into their lifestyles.
(Click here to see photos.)
To make buying as easy as checking out online, the layout includes central hub of tablets in the middle of the store where shoppers can purchase the products on their own. Sales consultants are also available to answer any questions. Shoppers are encouraged play with the products so they can find the solution that is right for their home, whether it be TV, phones, music or Internet. A kid-friendly station with video games and other activities keep kids entertained while adults shop.
“The new look has a contemporary edge that can be seen from the parking lot; it’s immediately obvious that this is a different type of store,” said Scott Moorehead, president and CEO of The Cellular Connection. "This is no longer just a location to simply buy a phone and get great customer service; it’s where you come to find out about the products you didn’t even know were on the market and get hands-on with those devices.”
Design: JGA, Southfield, Mich.
Amazon, Target, Whole Foods among most admired companies
Amazon lead the pack in the retail field on Fortune’s “Most Admired Companies” list. The e-commerce juggernaut was third ranked overall (behind Apple and Google) for, among other reasons, its efficient customer service and leadership under CEO Jeff Bezos.
Nordstrom captured the number 16 spot for generating buzz for its first full-line retail store in Manhattan, well before its planned open date in 2018 and for its successful clearance brand, Nordstrom Rack.
Whole Foods came in at 19 for its growing sales and loyal customers that don’t mind paying more for their groceries.
At number 22, Target earns accolades for its clever marketing of low-cost goods that makes you forget it’s a discount chain.
Costco made the list at the number 23 position. The wholesale club operator for producing record sales and earnings and its loyal following of consumers who appreciate its low prices.
Other retailers on the list include:
Home Depot (45)
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Macy’s goes old Hollywood with Marilyn Monroe line
NEW YORK —Macy’s has launched a new apparel collection inspired by, and named for, Hollywood legend Marilyn Monroe. The collection, created by LF USA and Authentic Brands Group, will infuse the actress unrivaled personality and retro styling into flirty and fun garments for the fashion-forward girl.
This March, Marilyn Monroe will launch exclusively in the Mstylelab department at 150 Macy’s stores and online at macys.com. Customers and fans can look forward to an advertising campaign that immortalizes the starlet’s style through iconic photographs alongside the new collection.
"We are thrilled to partner with the retail experts at Macy’s to bring to life one of the things Marilyn loved most – fashion," said Nick Woodhouse, president and CMO of Authentic Brands Group. "As one of the world’s most famous style icons, it only made sense to create a Marilyn Monroe apparel collection that represents the glamour and beauty that she is known for."
The Marilyn Monroe line embraces silhouettes that fit and flatter, from halter dresses that cinch at the waist to gingham tie-front, button-down tops and pink polka dot denim, evoking a Monroe-esque image. Recreating the icon’s noteworthy personality this spring, Marilyn Monroe is effortless, flirty and ultra-feminine. Soft blues and pinks highlight a girl-next-door quality, while bold reds and black and white add a sense of allure. Customers can also show their love for Hollywood’s eternal “it” girl by wearing a smiling Marilyn Monroe cropped t-shirt that features the icon in one of two famous poses. The collection will retail from $29 to $89, offering affordable fashion to girls who want to look confident, feminine and fun.
“Marilyn Monroe’s appeal is legendary and Macy’s is excited to launch a collection that draws inspiration from her timeless style,” said Martine Reardon, Macy’s chief marketing officer. “This new line takes her unique sensibility, noteworthy silhouettes and colors of the time, and reinvents them for a modern-day Marilyn Monroe that is fun-loving, flirty and not afraid to play with fashion.”
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