OPERATIONS

Changing of guard at Sheetz as Joe Sheetz assumes CEO role

BY Dan Berthiaume

Altoona, Pa. — Joe S. Sheetz, executive VP of finance and store development for Sheetz, will assume the position of president and CEO, beginning Oct. 1.

Current chief executive Stan Sheetz leaves the presidency after 18 years and will stay active in the convenience store chain in the role of chairman.

"We made the decision last year for Joe to take over as president and chief executive officer," said Stan Sheetz. "I’m excited to say that his transition is complete and I look forward to watching him develop. Joe has a well-rounded background within the company. His experience as leader of several departments has fully prepared him take Sheetz to new heights."

Joe graduated from the Wharton School of Business at The University of Pennsylvania and started working for the family business as director of personnel in 1995.

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OPERATIONS

Walmart Foundation names new president

BY Dan Berthiaume

Bentonville, Ark. — Walmart announced that Kathleen McLaughlin, 48, has been named president of the Walmart Foundation, effective Oct. 15.

In addition to leading corporate giving, she will have responsibility for the company’s global sustainability, women’s economic empowerment initiatives and healthier food initiatives.

McLaughlin, previously a senior partner at global consulting firm McKinsey & Company, is a dual American-Canadian citizen and was based in Toronto.

"At Walmart we feel a responsibility to lead on some of the biggest global challenges of our time," said Mike Duke, Wal-Mart Stores, Inc. president and CEO. "We are using the size, scale and strengths of our business to make a positive impact in these areas and the Walmart Foundation plays a major strategic role in making this model work. Kathleen has a personal passion for making a difference on social issues and the business expertise to help successfully develop and implement real, long-term solutions."

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News

Monetate releases personalized email, display ad solutions

BY Dan Berthiaume

Chicago – Monetate is releasing two new products that will bring its big data marketing acceleration technology to retention and acquisition channels. The addition of Monetate Email and Monetate Display expands the Monetate Acceleration Cloud.

Monetate Email enables marketers to deliver email that is personalized at open-time, rather than when the email is sent. Email can be targeted to customer segments based on a deep knowledge of the customer, including behavioral triggers, and the solution can synchronize the email-to-website experience with consistent messaging, offers, and content, all the way through to conversion.

Monetate Display enables brands to discover their most valuable customer segments and make targeted display ad buys to attract more high-value customer segments to websites. Through an integration with major display ad networks, ad buys can be made directly inside the Monetate interface.

Additionally, Monetate Display features a calculator that lets the marketer input a desired level of performance for each segment, and then automatically estimate the cost the marketer can spend to acquire that audience, in order to achieve the desired level of performance. Display synchronizes the customer’s ad-to-website journey, designed to let visitors have a consistent, seamless experience from the click to conversion.

“The new rules of marketing are all about engagement and long-term relationships,” said Bruce Ernst, VP of product management, Monetate. “Smart marketers realize that the consumer no longer reacts to disconnected brand messages designed to push a transaction rather than build a relationship. The new email and display products from Monetate will help brands gets a deeper understanding of their customers, and deliver consistent, winning experience across any screen, in any channel, in-the-moment and over time.”

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