MARKETING/SOCIAL MEDIA

ChannelAdvisor launches digital marketing tool

BY Dan Berthiaume

Research Triangle Park, N.C. – ChannelAdvisor Corp. is launching a new digital marketing solution. ChannelAdvisor Digital Marketing integrates ChannelAdvisor’s feed management and bid management capabilities, including paid search campaigns, Google Product Listing Ads and other advertising channels, from affiliate marketing to social media.

ChannelAdvisor Digital Marketing is designed to maximize sales while minimizing spend. It includes features unique to product-centric marketing to enable optimal management of campaigns, including Google Product Listing Ads, comparison shopping engines, inventory-driven search, and product-level reporting.

“Having worked with retailers and manufacturers for over a decade, we’ve seen the digital marketing space explode in complexity,” said ChannelAdvisor president and COO David Spitz. “To stay ahead, retailers need precise and real-time linkage between their products, campaigns, tracking, and optimization across more channels than ever. ChannelAdvisor Digital Marketing brings all of these capabilities together on a single, integrated platform, giving our customers a strategic competitive advantage.”

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New benchmarking tool analyzes shrink strategies

BY Dan Berthiaume

Thorofare, N.J. — The ECR Shrinkage Group, an expert group focused on shrink, with the support of merchandise availability solutions supplier for the retail industry Checkpoint Systems, is launching an online benchmarking tool, which enables retailers to understand how well they are managing shrink compared to others and the relative strengths and opportunities of their loss-prevention program. The tool provides global benchmarks on the strategic, organizational and operational standards that underpin an effective shrink management strategy.

To access the benchmarking tool, retailers complete an online questionnaire. Once the responses have been entered, the tool generates a color-coded model, which highlights the areas of the shrinkage framework where they have strengths and then in turn, the areas that need to be prioritized.

The framework, shaped as a pyramid, focuses on ensuring that organizational commitment, starting with senior management, is embedded within a business’ practices, policies, procedures and strategic thinking. The objective is to provide a framework that ensures the creation of high-quality data and data management systems, prioritizing operational excellence, internal collaboration and innovation, as well as keeping shrink on the agenda throughout the company. Finally, the pyramid highlights the importance of empowering store staff to take responsibility for dealing with shrink and recognizing how operational failures are the root causes of many forms of retail loss.

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Shopatron extends omni-channel past the point of purchase

BY Dan Berthiaume

San Luis Obispo, Calif. – Shopatron is unveiling its Shopatron Customer Care Suite, which includes a new set of APIs available within the Shopatron Developer applications, and a new customer care interface. Shopatron launched the two platforms to complement its order management technology, allowing retailers to intelligently manage the customer experience anytime, anywhere, and by any authorized user.

The Shopatron Customer Care Suite lets retailers intercept customers at any channel and gives associate with layers of order information to influence customer interactions. The advanced solutions support unfragmented information sharing to create meaningful connections with customers, improving loyalty to increase sales and improving operational efficiencies to reduce costs.

The Shopatron Customer Care API, an API-based customer care platform backed by enterprise-level order management, lets developers plug Shopatron’s comprehensive back-end capabilities into a retailer’s customer care system of choice, giving users visibility and management of detailed customer and order information.

“Today’s shoppers crave seamless, cross-channel customer service experiences as much as they crave a seamless, cross-channel shopping experience.” said Shopatron founder & CEO Ed Stevens. “Shopatron’s Customer Care Suite can instantly transform a retailer’s customer support center from a siloed operation with limited functionality into an extension of its physical and online stores. The new tools prime every customer-facing representative with resources essential to turning support channels into sales channels.”

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