Charming Shoppe’s Lane Bryant rolls out personalized search technology
Bensalem, Pa. — Charming Shoppes’s plus-size Lane Bryant division announced the launch of Fashion Genius, a new technology that provides personalized product recommendation services. According to the retailer, the technology offers one-of-a-kind fit and style solution guides through a simple survey that combines a woman’s curves, fit issues and signature styles to individual merchandise items in just three minutes and with no measurements required.
Rolling out on LaneBryant.com as well as plus size sister brands, including Catherines.com, FashionBug.com, Cacique.com, Fashion Genius is designed to take the guesswork out of shopping online.
Bill Bass, president of Charming Shoppes Direct, described the technology as a game changer for women who shop online.
"Until now, searching for apparel online has been a frustrating hit or miss experience, lacking the personalization necessary for finding clothes that fit," said Bass. "We’re especially excited that plus size women, a typically underserved and marginalized demographic, will get the first bite of the apple.”
Powered by an algorithm that took months to build, using 70 million points of data, Fashion Genius was the result of an extensive Charming Shoppes research and development project that included 10,000 in-person fittings of bras, pants and tops and 1.25 million survey answers.
Zafu is Charming Shoppes technology partner on Fashion Genius.
"The beauty of Fashion Genius is its ability to transform a complex search engine function into an easy to use, uniquely personal, rewarding clothing shopping experience," said Zafu CEO Rob Holloway.
Destination Maternity opens in South Korea
Philadelphia — Destination Maternity Corp. announced the opening of two namesake stores and two shop-in-shops in South Korea.
The freestanding locations, in the cities of Koyang and DaeJeon, are the chain’s first stores in South Korea and were opened by partner Agabang & Co.
Destination Maternity has granted to Agabang & Co. the exclusive rights to operate branded retail locations and market merchandise under the company’s Motherhood Maternity, A Pea in the Pod, and Destination Maternity brands in South Korea under a multi-year franchise agreement.
The deal with Agabang is the third such international franchise relationship entered into by Destination Maternity since 2008. The other two agreements involve stores in the Middle East and India. Currently, Destination Maternity has 61 international franchised locations, including 48 shop-in-shop locations and 13 Destination Maternity branded stores.
Big Red Rooster integrates three agencies
Columbus, Ohio — Big Red Rooster, a design and brand experience firm, is expanding its marketing communications and branding services through the incorporation of Integrate, Moorehead Design and The Imaginati, effective Sept. 1.
"Integrate, Moorehead Design and The Imaginati’s marketing communications, branding and advertising industry expertise will extend Big Red Rooster’s breadth of services, allowing us to better assist our clients and solve problems along every step of the customer journey," CEO Martin Beck said.
The agencies’ portfolios include advertising, branding and marketing campaigns for a wide range of clientele, including Aveda, Estee Lauder, JPMorgan Chase, Gold Toe Moretz, Gildan, Limited Brands, GBQ, OhioHealth and Piada Italian Street Food.