The Cheesecake Factory, Forever 21 to open at Mall at Short Hills
Short Hills, N.J. — Bloomfield Hills, Mich.-based Taubman Co. announced that The Cheesecake Factory and Forever 21 will open at the company’s Mall at Short Hills, located in Short Hills, N.J.
Cheesecake Factory is slated to open a full-service restaurant, bakery and bar this summer. Forever 21 will open a 40,000+-sq.-ft. store in late 2011.
The Mall at Short Hills features 160 specialty stores and restaurants along with anchors Bloomingdale’s, Macy’s, Neiman Marcus, Nordstrom and Saks Fifth Avenue.
Ulta and more to open at Merchant’s Walk
Atlanta — Columbia, S.C.-based Edens & Avant announced that Ulta, along with additional retailers and restaurants, will open at its Merchant’s Walk open-air center in the East Cobb area of Atlanta.
“The evolving mix of local, regional and national retailers is part of the merchandising strategy we put into place at the outset of Merchant’s Walk redevelopment,” said Lyle Darnall, managing director for Edens & Avant. “We feel that the continued evolution of this mix will help foster a true sense of place for the East Cobb community and we look forward to adding to this list in the very near future.”
Along with the multi-million dollar renovation to the retail center, the expansion of the Merchant’s Walk Stadium Cinemas and the previously announced mix of national and local retailers such as Whole Foods (opening summer 2011), Pinkberry and Chipotle, Merchant’s Walk will soon be home to Ulta, which is opening a 10,000-sq.-ft. store in the summer. Also opening are Mirko Pasta (this spring), Gigi’s Cupcakes (opened in January), and the Eye Gallery Distinctive Eyewear (March 1).
Red Lobster to remodel nearly 700 locations to updated design
Orlando, Fla. — Red Lobster announced a plan to remodel all of its nearly 700 restaurants across the United States and Canada to a design inspired by the seafaring village of Bar Harbor, Maine. Thirty-three percent of the chain’s restaurants will be remodeled by June 2011, with the goal of all Red Lobster restaurants receiving a remodel by 2014.
The new design, first developed in 2005, was selected after a rigorous, multi-year process that included guest focus groups, qualitative surveys and market testing. Interior features include cozy booths, warm wood paneling, softer lighting and nautical décor such as signal flags and seaside-inspired artwork.
Among the exterior features are a stone tower, ship lanterns, Adirondack-style chairs to encourage guest conversation and mingling, and window decals that spell out the types of seafood guests will find inside. Also featured: new signage with a contemporized logo and updated lobster icon and a new modifier highlighting Red Lobster’s signature fresh offerings.
“Our guests are at the heart of everything we do, and while their love for our delicious seafood and friendly service has never been stronger, they’ve expressed a desire for a more up-to-date atmosphere,” said Red Lobster president Kim Lopdrup. “We listened to their feedback and are very proud to now offer guests this beautiful new setting in which to enjoy a refreshing seaside dining experience.”