OPERATIONS

Chick-fil -A offers free cross-channel promotion

BY Dan Berthiaume

Atlanta – Chick-fil-A is running a “Breakfast on Us” cross-channel promotion that offers a free breakfast entrée to customers who make an online reservation for any Chick-fil-A restaurant. Beginning Aug. 29, customers can visit Chick-fil-AForBreakfast.com to reserve a breakfast entree of choice, as well as a time to redeem their breakfast item at a local Chick-fil-A restaurant between Sept. 9 and Spt. 14.

“The breakfast day part continues to be a tremendous growth opportunity for Chick-fil-A,” said Steve Robinson, Chick-fil-A’s chief marketing officer. “We have steadily focused on maximizing the breakfast day part with a variety of menu enhancements and promotions over the past several years, and we hope our ‘Breakfast on Us’ promotion will encourage our current customers to try something completely different and also help attract new breakfast customers for us.”

Individual Chick-fil-A restaurants will offer a choice of up to 10 breakfast entrees. Individual consumers will only be allowed to redeem one free entrée during the six-day promotion period.

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Report: Twitter hires former Ticketmaster exec to head e-commerce effort

BY Dan Berthiaume

San Francisco – Twitter has reportedly hired former Ticketmaster president Nathan Hubbard to take the new role of head of commerce. According to Bloomberg, the 38-year-old Hubbard will oversee an effort to enable direct shopping through postings within tweets.

Hubbard is quoted as saying he does not seek to directly compete with established e-commerce retailers and payment providers but instead hopes to collaborate with them, possibly through a revenue-sharing model. He will report to Adam Bain, head of global revenue at Twitter.

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CVS to shorten length of customer receipts

BY Dan Berthiaume

Woonsocket, R.I. — CVS Caremark plans to shorten the length of in-store receipts members of its ExtraCare loyalty program receive by about 25%. In a recent Facebook posting, CVS announced that in response to customer complaints it had found a way to shorten the length of receipts without reducing the amount of ExtraCare rewards and savings offered on them.

In addition, next year CVS will allow ExtraCare members to receive all rewards and savings directly to their card. Currently only select offers can be stored paperlessly on ExtraCare cards.

According to various reports, CVS’ effort to shorten its receipts comes in response to a viral phenomenon of people posting photos of themselves holding ExtraCare Receipts that are several feet long, along with sarcastic comments, on social media networks such as Twitter. In its Facebook posting CVS made indirect reference to these photos.

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