Chico’s to enter Mexico in partnership with Liverpool
New York — Chico’s FAS will launch its namesake brand in Mexico, through an exclusive franchise with El Puerto de Liverpool, S.A.B. de C. V. ("Liverpool"), starting with a stand-alone boutique at Perisur Mall, Mexico City, in spring 2014.
Plans for the Chico’s expansion in Mexico include the opening of stand-alone stores as well as branded shop-in-shops in Liverpool department stores. The second stand-alone boutique will open in Villahermosa, Tabasco.
In addition, Liverpool plans to roll out six Liverpool department store shop-in-shops during the first half of this year.
"We believe Mexico is a great first foray into the international arena for the Chico’s brand. It represents an important part of the overall global expansion of Chico’s FAS, Inc.," says Bill Bine, Chico’s VP, international operations. "We are excited to announce our partnership with Liverpool. Their experience and understanding of the customer in the Mexican market, combined with the strength of the Chico’s brand creates a tremendous opportunity for international growth."
The store design of Chico’s stores in Mexico will be based on a new store prototype that will includes a mix of curated finishes and materials based in warm tones with subtle animal prints. Modern interpretations of Chico’s brand heritage are brought to life with iconic woven entry doors, luggage details on fixtures and layers of artifacts as props.
McAlister’s Deli partners with Buxton for growth, location optimization
Fort Worth, Texas — McAlister’s Deli has partnered with Buxton to identify the best market opportunities for continued growth. Buxton’s restaurant expertise and Scout platform will allow McAlister’s to quantify growth potential and optimize locations of new and existing restaurants.
"As we continue to grow our network of restaurants, it’s critical that we do so strategically," said Jeff Sturgin, chief development officer, McAlister’s Deli, which has more than 320 restaurants in 24 states. "McAlister’s is a strong concept poised for tremendous growth. We look forward to working with Buxton to assist our growth as we expand the McAlister’s brand to more markets across the U.S."
As a Buxton client, McAlister’s will receive a customized predictive model delivered through Buxton’s web-based Scout platform. Utilizing Scout, McAlister’s will be able to analyze potential sites, run demographic reports, and create unlimited market expansion scenarios.
Miller Zell expands design team
Atlanta — Atlanta based retail design agency, Miller Zell, has expanded its design team and appointed Tom Ertler as as senior VP/design director leading environmental design initiatives. He joins the company from his most recent role as a founding partner with Authentic Retail Group, Pasadena, Calif., an integrated brand development firm. Prior to that, he was creative director at Envision, the full-service environmental design studio of Palladeo.
In addition, Cecilia Sortino has joined the firm as a graphic design director and Rajiv Patel has been hired as an environmental designer. Florin Pienariu and Alex Wiedenmann have joined the firm as industrial design engineers.
“We’re excited about aligning the right talent with our creative culture,” said Horace Hume, senior VP/design director and manager of Miller Zell’s Design Group. The new hires join Miller Zell to support continued growth in the financial services market as well as significant new business in other retail sectors.”