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Chico’s to Partner With Debbie Phelps

BY CSA STAFF

Ft. Myers, Fla. Chico’s FAS Inc. said Wednesday it officially inked an endorsement deal with Debbie Phelps, the mother of Olympic gold-medal swimmer Michael Phelps.

The financial terms of the deal were not disclosed.

Chico’s said Debbie Phelps bought all of the clothes she wore at the Olympics at a Chico’s store in Towson, Md., before departing to Beijing.

The company said it “took notice” that Phelps was wearing the chain’s wrinkle-resistant Travelers Collection and approached her about a partnership.

“I’ve been one of Chico’s biggest fans for years,” Phelps said in a statement. “Every time I have a function or go to an international competition for Michael, I build my outfits using Chico’s Travelers, print tops and jewelry.”

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Frederick Wildman and Sons names fine wine marketing director

BY CSA STAFF

NEW YORK Frederick Wildman and Sons, Ltd., announced the appointment of Martin Sinkoff to the position of director of marketing for the newly created fine wine division.

In his new role, Sinkoff will report directly to Richard Cacciato, ceo and president of Wildman and will be responsible for determining the company’s overall fine wine strategy and marketing activities. He will also supervise a team of brand managers encompassing Wildmans fine wine portfolio.

“We are truly thrilled to include in our team someone with Martin’s experience and motivation,” says Cacciato, president of Frederick Wildman and Sons, Ltd. “His extensive wine knowledge and understanding of results-driven marketing adds tremendous value to our company as we continue to build our renowned wine brands.”

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Payless extends deal with Bendet Eisner

BY CSA STAFF

NEW YORK and TOPEKA, Kan. Payless ShoeSource and fashion designer Stacey Bendet Eisner announced that they have extended their agreement for Bendet to continue to design her collection, alice + olivia for Payless. Bendet’s footwear label that was first launched this past spring exclusively available at Payless stores, payless.com, and alice + olivia boutiques.

The original agreement covers the spring, summer and fall 2008 seasons. This new deal includes alice + olivia women’s collections including shoes and handbags for spring and summer 2009. Also, as part of the new contract, Bendet will design girl’s shoes under the alice + olivia for Payless brand, which will be available beginning spring 2009.

“We are excited to continue to bring women across America — and now little girls — Stacey’s fun and flirty designs in the popular and well- selling alice + olivia for Payless label,” said LuAnn Via, president and ceo for Payless ShoeSource. “Stacey’s original designs have been very successful for us, and we look forward to seeing her continued creativity and strong understanding of footwear and accessory trends introduced at New York Fashion Week next week, and then later available to shoppers in our stores.”

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