OPERATIONS

Chico’s reduces power costs more than 60%, and operational costs by 75%, with HP POD technology

BY Marianne Wilson

Palo Alto, Calif. — Women’s clothing retailer Chico’s FAS has chosen HP Performance Optimized Data Center (POD) technology as part of an HP Converged Infrastructure to increase productivity by providing employees at more than 600 stores nationwide with access to the company’s virtual private cloud.

By creating a scalable private cloud to meet the company’s need for expansion, Chico’s has improved operational efficiencies while also increasing agility, HP said.

Originally, Chico’s back-office systems, which support purchasing, clothing design, material sourcing, distribution and financials, were confined within a 1,200-foot data center located in a hurricane-prone area. The company looked to HP for an alternative, innovative data-center solution that would provide a stable, efficient and flexible cloud environment to accommodate growing business needs.

“We needed a flexible data-center solution that helped us deliver company resources and information to our associates across the country,” said Steven Ross, VP technology, Chico’s. “The ability to quickly deploy new HP PODs and add rack space as needed allows us to provision faster while cutting costs.”

With the installation of two HP PODs – the HP POD 40c and HP POD 20c – Chico’s slashed its server count from 600 to 150, reducing operational costs by 75% while achieving a 60% power savings. HP PODs also enabled Chico’s to expand the company’s order processing and inventory management operations by 50% in less than eight weeks, at less than half the cost of building a traditional brick-and-mortar data center.

HP PODs offer cost and operational efficiencies and support a host of server and desktop virtualization technologies. As a result, Chico’s reduced its data-center footprint while offering employees access to online company resources and information.

The HP solution was tailored to Chico’s specifications and assembled at the HP POD-Works facility in Houston. HP POD-Works provides complete rack integration, performance validation and testing before a POD is shipped. A more detailed account of Chico’s installation of the HP POD can be seen by clicking http://www.youtube.com/watch?v=u0ISc5n_RyU

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REAL ESTATE

H&M to enter Latin America in fall

BY Staff Writer

New York — Hennes & Mauritz AB (H&M) will enter Latin America this fall, opening a flagship in Centro Santa Fé, Mexico City.

“We look very much forward to opening the first H&M flagship store in Mexico. It will be the perfect first step for H&M into this fashion conscious region,” said Karl-Johan Persson, CEO, H&M.

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C.Floz says:
Nov-30-2012 11:11 am

I am not quite optimistic
I am not quite optimistic with this move. I guess the big boss of the company knows a lot more than I do that is why they are taking the risk. - Markus Lattner

C.Floz says:
Nov-30-2012 11:11 am

I am not quite optimistic with this move. I guess the big boss of the company knows a lot more than I do that is why they are taking the risk. - Markus Lattner

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News

Study: Only 17% of specialty retailers offer dedicated mobile site

BY Marianne Wilson

Las Vegas — In a study of 75 online specialty retailers, only 17% of the companies offered dedicated mobile websites.

“While conventional wisdom dictates that most retailers have created specific destinations within the mobile channel, this study shows that many specialty retailers, especially those in the small-to-midsize revenue category, have yet to join the move towards mobile,” noted J. Michael Moores, director of e-commerce solutions at Briteskies, Las Vegas. Briteskies, which helps B2B and B2C companies seamlessly integrate e-commerce solutions and enterprise software, sponsored the survey.

The study examined current specialty online retailers from a variety of industries and verticals. Specialty areas include electronics, pet supplies, health and beauty, educational supplies, food, gifts, clothing, sporting goods, hardware, and automotive, among others.

“Many retailers struggle not only to define their mobile strategy, but also to ensure that the content and design in the mobile channel support that strategy, all while working within the limitations that exist with some e-commerce platforms,” Moores added. “Luckily, a wide range of e-commerce solutions are available at this stage of the game to help retailers create a compelling and functional mobile-specific destination without breaking the bank or incurring significant costs or IT down time.”

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