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Chico’s signs agreement with Alliance Data Systems

BY CSA STAFF

Dallas Alliance Data Systems Corp., a leading provider of loyalty and marketing solutions derived from transaction-rich data, announced that its Epsilon subsidiary has signed an expansion agreement with Chico’s FAS, Fort Meyers, Fla., to provide data overlay services.

Chico’s will rely on Epsilon Targeting, Epsilon’s data division, to provide a clearer picture of the purchasing behavior of their customers.

“Understanding our customers is critical to our marketing success. It’s not just about what they’re buying from Chico’s but also their overall spending behavior. By partnering with a leader like Epsilon Targeting, we’re able to have a richer picture of each individual customer and in turn better target our customer base across all marketing channels,” said Charlie White, VP CRM at Chico’s.

Under terms of the expanded agreement, Epsilon will now also include data from its proprietary data cooperative to overlay multi-brand transactional data over Chico’s consumer database records. This will allow Chico’s to see a more complete picture of the buying activity of their customers across all purchase channels including catalog, online, and retail, and within specific merchandise categories.

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D.Trangr82 says:
Apr-23-2013 07:27 pm

Understanding our customers is critical to our marketing success. It's not just about what they're buying from Chico's but also their overall spending behavior.chatrandom

D.Trangr82 says:
Apr-23-2013 07:27 pm

Understanding our customers is critical to our marketing success. It's not just about what they're buying from Chico's but also their overall spending behavior.chatrandom

N.Toncert says:
Apr-23-2013 10:40 am

"Understanding our customers is critical to our marketing success. It's not just about what they're buying from Chico's but also their overall spending behavior. seo Fort Worth

N.Toncert says:
Apr-23-2013 10:40 am

"Understanding our customers is critical to our marketing success. It's not just about what they're buying from Chico's but also their overall spending behavior. seo Fort Worth

P.Lopez says:
Apr-22-2013 09:14 pm

Chico's will rely on Epsilon Targeting, Epsilon's data division, to provide a clearer picture of the purchasing behavior of their customers. side effect from fish oil

P.Lopez says:
Apr-22-2013 09:14 pm

Chico's will rely on Epsilon Targeting, Epsilon's data division, to provide a clearer picture of the purchasing behavior of their customers. side effect from fish oil

P.Lopez says:
Mar-29-2013 11:32 am

Epsilon will now also include data from its proprietary data cooperative to overlay multi-brand transactional data over Chico's consumer database records. Chatrandom

P.Lopez says:
Mar-29-2013 11:32 am

Epsilon will now also include data from its proprietary data cooperative to overlay multi-brand transactional data over Chico's consumer database records. Chatrandom

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Sears.com gets what’s ‘NEXT’ in fashion

BY CSA STAFF

HOFFMAN ESTATES, Ill. – Sears.com announced that it has become the exclusive retailer of NEXT, a popular U.K. fashion retailer, NEXT, the U.K.’s popular fashion retailer that offers beautifully designed and high-quality apparel, shoes and accessories.

"Customers who shop our millions of offerings online, including NEXT apparel, will be able to take advantage of our online shopping experience that is truly focused on the customer and providing them with choice," said Imran Jooma, president e-commerce at Sears Holdings. "At Sears.com, we are always looking to expand and evolve our customer experience while also delivering popular items and on-trend fashions to customers. NEXT gives customers both style and affordability, so they don’t have to choose between the two."

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Office Depot launches [email protected] furniture line

BY CSA STAFF

BOCA RATON , Fla. – Office Depot announced that it is partnering with Thomasville, one of the nation’s leading furniture brands, to launch its new and exclusive [email protected] Collection. The collection is available online at www.officedepot.com/thomasville and in select Office Depot retail stores.

The line includes two collections — vintage and trek — featuring desks, hutches, filing cabinets, bookcases and storage solutions. Products range in price from $119.99 to $499.99.

“With the challenging economic environment, and more and more people working from home, it’s critical to offer a functional, quality and affordable furniture option, and that’s exactly what Office Depot is doing,” said Lee Pell, SVP merchandising for Office Depot. “Joining with Thomasville has allowed us to offer high-quality furniture pieces at a sensible cost.”

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