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The Children’s Place and 1-800-Flowers tap Sprinklr for social media management

BY Marianne Wilson

New York — The Children’s Place and 1-800-Flowers.com have selected a social media management system from Sprinklr, an enabler of scalable social media management for companies. Sprinklr enables brands to be [email protected] by engaging in a timely and relevant manner with their community from a single location, across multiple corporate functions, and in multiple social channels.

With over 1,100 retail stores, The Children’s Place needed a social media management system that could scale to monitor multiple social channels at once and enhance the way the brand optimized their relationship with their customers.

“Every large retailer would love to be able to provide the type of customer service you would expect from a mom and pop store and be able to apply that approach across their entire retail network,” said Steven Lazarus, social media/digital marketing manager at The Children’s Place. “This partnership brings us closer to that reality as we are now able to actually be [email protected] by engaging with large volumes of customers in real-time and in a personalized way while simultaneously responding with one consistent voice across The Children’s Place organization.”

"We are delighted to team with Sprinklr, which provides the opportunity for us to connect with our customers in real-time across all social touch points, said Chris McCann, President, 1-800-Flowers.com.

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Safeway, ExxonMobil make gas buying more rewarding

BY CSA STAFF

PLEASANTON, Calif. — Safeway is offering its customers the ability to earn reward points redeemable at participating Exxon or Mobil gas stations.

"Safeway listens to its shoppers, and we understand the importance of stretching grocery dollars," said Mir Aamir, president of customer loyalty and digital technologies at Safeway. "By teaming up with ExxonMobil, we’re able to thank our customers with a loyalty program that makes two frequent and critical purchases lead to real savings."

"As one of the largest grocery retailers in North America, Safeway is an ideal partner, allowing us to reach consumers with a compelling new loyalty offering in the markets and cities where we both have a strong brand presence," said Simon Smith, Americas retail director, ExxonMobil Fuels, Lubricants and Specialties Marketing Company. "Through this program, consumers can achieve meaningful savings on their gas and diesel purchases simply by shopping at Safeway."

Customers earn reward pointsby purchasing groceries, qualifying gift cards and pharmacy items with a Safeway Club Card and are easy to redeem at participating Exxon and Mobil locations. For every 100 points earned by shopping at Safeway with a Safeway Club Card, shoppers get a 10 cent per gallon reward. Shoppers can use up to one dollar per gallon in Rewards on a single fill-up at a participating Exxon or Mobil location with a maximum of 25 gallons and a limit of one vehicle per transaction.

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Coupons get more mobile in 2013

BY CSA STAFF

HAMPSHIRE, U.K. — Mobile couponing is expected to greatly increase in popularity this year. According to a new report from Juniper Research, the number of discount coupons redeemed through mobile and tablet devices is expected to reach 10 billion this year, up by more than 50% on last year.

According to the report, innovative retailers are increasingly seeking to offer mobile as a delivery channel, both as a means of driving retail footfall and to enhance consumer engagement and retention. It pointed out that while mobile still accounted for a comparatively low volume of coupons issued, retailers had been encouraged by the markedly higher average redemption rate of mobile coupons (10%) when compared to traditional print media and PC coupons (typically 1% or less).

Furthermore, the report observed that mobile couponing offered retailers the opportunity to marry their digital and physical assets.

However, the report stressed that it was critical for retailers to ensure that such coupons had a time-based element, noting that a number of offers had gone unintentionally “viral” leading to brands being unable to service the demand for their products.

The report also found that retailer reluctance to upgrade POS (Point of Sale) terminals for authentication and redemption is creating a bottleneck, effectively suppressing the deployment of mobile coupons.

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