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The Children’s Place selects GT Nexus platform to support business growth

BY Marianne Wilson

Oakland, Calif. — GT Nexus announced that The Children’s Place, the largest pure-play children’s specialty apparel retailer in North America, has selected its technology platform and services to enable its global supply chain and support business growth. The cloud-based platform will help Children’s Place, which operates 1,116 stores and an online store, automate and streamline ordering, manufacturing and transportation processes.

“By acquiring the GT Nexus Platform, The Children’s Place is equipping its supply chain to be more responsive, efficient and customer centric,” said Sean Feeney, CEO of GT Nexus. “Using GT Nexus, The Children’s Place will have an opportunity to enhance its supply chain to deliver high quality, low cost, trend-right merchandise quickly and efficiently through each channel.”

The Children’s Place will deploy GT Nexus to automate and streamline processes in the following areas:

  • Order collaboration
  • Factory management
  • Supply chain visibility
  • Transportation management

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Study: Shoppers loyal to stores with sales on frequently purchased items

BY Marianne Wilson

New York — Nearly 90% of Americans repeatedly buy products retailers have on promotion, according to a new survey by Syngera, a global technology startup that uses big data to bring personalized digital experiences to the physical retail store. In the survey, 85% of respondents said they would return to brick-and-mortar stores when alerted to upcoming sales of previously purchased items.

Also while 92% of U.S. consumers use some kind of shopping list (68% specifically use or bring a paper list) to stay organized, most Americans frequently make unplanned purchases, and half describe themselves as impulsive shoppers.

"We know there’s an appetite for customer engagement and retention through clear communication of promotions and sales both prior to the visit and throughout the in-store experience," said Filipp Shubin, COO of Synqera. "Consumers are still immersed in the brand experience while at the checkout desk and are ready to receive more information that’s relevant to them."

Other findings from the survey:

  • 96% of adults like to receive some sort of information from stores they frequent.
  • Over four out of five Americans are more likely to return to a retailer if they were made aware of upcoming sales on products they previously purchased.
  • Impulsive shoppers are most impacted by discounts when making unplanned purchases; nearly half are influenced by in-store ads.
  • Most shoppers prefer to be made aware of relevant information through email or traditional mail; nearly half like to be made aware at the store entrance.
  • 80% of Americans are interested in seeing/doing something while waiting to pay for their purchases; Most would be interested in seeing coupons/in-store specials; nearly one-third would be interested in relevant partner/retailer promotions.
  • 85% of Americans believe that their grocery shopping experience could be better.
  • Nearly two out of five believe grocery stores would benefit from new item suggestions that are in their price range.
  • Nearly one-third would enjoy self-help kiosks where loyalty program accounts could be accessed.

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Nestlé takes U.S. pizza business to Ohio

BY CSA STAFF

Nestlé plans to relocate its pizza business from Northbrook, Ill., to Solon, Ohio. Nestlé Pizza operates the Digiorno, California Pizza Kitchen, Tombstone and Jack’s brands. The company anticipates completing the move by mid-2014.

The Nestlé Pizza Division brands were acquired from Kraft Foods in 2010 for $3.7 billion. The acquisition allowed the company to expand its frozen prepared foods category.

Nestlé executive John Carmichael will return to the U.S. from his assignment as Nestlé Zone Americas deputy in Vevey, Switzerland, to become president of Nestlé Pizza Jan. 1, 2014. Paul Bakus, the current president of Nestlé Pizza, has been named president of corporate affairs for Nestlé in the market, effective Jan. 1, 2014.

"By moving Nestlé Pizza to Ohio, we’ll bring together terrific brands and powerful businesses that will create many more talent development opportunities for our employees," said Nestlé USA chairman and CEO Paul Grimwood. "The decision also allows us to better manage our costs and to improve our efficiencies by operating as one Nestlé with our retailers."

The relocated pizza business will also benefit from close proximity to the expanding R&D facilities in Solon, Ohio. In June, the company announced its $53 million investment to build a product technology center dedicated to frozen and chilled foods research. The new facility is now under construction and will be operational in early 2015.

The Nestlé Pizza Division also operates two pizza production bakeries in the cities of Little Chute and Medford, both in Wis. These facilities and their employees will not be relocating to Ohio.

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