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Children’s Place selects Quantum Analytics for Size and Pack

BY Marianne Wilson

Minneapolis — Quantum Retail Technology, a provider of merchandise optimization and inventory solutions for retail, announced that The Children's Place has selected Quantum's Q Analytics for Size and Pack Optimization. The solution joins The Children's Place's implementation of Quantum's Q for Allocation and Replenishment, due to go live this year, and their planned implementation of Quantum's Q for Order Planning.

"The Children Place's partnership with Quantum Retail represents our most recent commitment to leveraging highly innovative solutions to better manage the demands of the evolving retail landscape," said Jason McAndrew, chief transformation officer and head of marketing for the Children's Place. "Quantum's insights into customer demand will help us meet our inventory management objectives. Q gives us a granular view to future store level performance that we can integrate with our omnichannel strategies to ensure we are leveraging our inventory most optimally to meet the expectations of our customers."

The expected benefits are further enhanced with Q Analytics for Size and Pack. This software service calculates size profiles by item based on customer demand and then calculates the optimal store pack configuration of merchandise to help align the buying quantity and pack distribution with projected store need.

"Quantum is able to take existing data, push it through their analytics platform and give us decision level information that we can immediately use to improve our buying decisions," added McAndrew. "The quality, speed and consistency Quantum brings us will add significant value to the business going forward."

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Wayfair enlists HGTV stars for new campaign

BY CSA STAFF

Wayfair is leveraging the popularity of HGTV’s hit series “Fixer Upper” by partnering with the stars of the show on upcoming marketing campaign.

The Internet home furnishings retailer says it will feature design tips from Joanna Gaines and Chip Gaines in Wayfair promotions.

“Joanna and Chip bring inspiration to households all across America with their approachable yet dramatic home renovation projects,” noted Nancy Go, vice president of brand marketing, Wayfair. “They are both well-loved for their down-to-earth sensibilities and their fresh take on home design which makes them a perfect match for the Wayfair customer. Like Wayfair, Joanna and Chip inspire and help people to create and decorate spaces that work for them. We are thrilled to partner with Joanna and Chip to further share our brand story.”

“Fixer Upper” featuring Chip and Joanna as they balance their renovation, restoration and remodeling business with parenting four young children currently airs on HGTV on Thursdays at 8 p.m. ET/PT.

Wayfair Inc. offers an extensive selection of home furnishings and décor across all styles and price points.

“Chip and I have always believed that design should be attainable and individual,” said Joanna Gaines. “We love bringing a homeowner’s vision to life no matter the style or budget and Wayfair certainly embodies that same philosophy. In partnership with Wayfair, we can help our national audience discover an even wider range of options and ideas for making their homes their own.”

The Wayfair family of brands includes:

• Wayfair.com, an online destination for all things home

• Joss & Main, an online flash sales site offering inspiring home design daily • AllModern, a go-to online source for modern design

• DwellStudio, a design house for fashion-forward modern furnishings

• Birch Lane, a collection of classic furnishings and timeless home décor

Wayfair is headquartered in Boston, Massachusetts, with additional locations in New York, Ogden, Utah, Hebron, Kentucky, Galway, Ireland, London, Berlin and Sydney.

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Guitar Center remixes omnichannel marketing with Zedd

BY CSA STAFF

Guitar Center has teamed up with Grammy Award-winning musician-DJ-producer superstar Zedd on an innovative omnichannel promotion to give aspiring musicians the chance to take their careers to the next level.

Unsigned artists across the country can submit their cover or remix of Zedd's hit single "I Want You to Know" featuring Selena Gomez, which spent four weeks at No. 1 on Billboard's Hot Dance/Electronic Songs chart, at www.guitarcenter.com/zedd. Submissions will be ranked on their social media engagement and fan growth throughout the submission period and the top-ranked 150 artists will be reviewed by Zedd who will then handpick the winner.

Guitar Center's Cover Me winner will receive a career-altering opportunity including studio time, a meeting with Interscope Records, mentoring session with Blood Company management, a VIP experience at Nocturnal Wonderland Festival, features with Insomniac and DJ Mag USA, new gear and $10,000 cash.

"Zedd is the perfect partner for the Cover Me program. Not only is he one of the most highly respected electronic music artists and most sought after producers in the world, but his 'play it forward' concept fits perfectly with Guitar Center's mission to support musicians. As our newest program, Cover Me will add to our robust roster of programs dedicated to kick starting the careers of emerging artists," said Jake Cheung, manager, music marketing and artist relations, Guitar Center.

The contest embodies Guitar Center and Zedd's shared mission to "play it forward" by supporting emerging musicians and presenting undiscovered artists with a shot at their big break. Guitar Center's Cover Me ft. Zedd Winner Will Receive:

• Studio time with Zedd in Los Angeles, Calif.

• A mentoring session with Blood Company artist management

• A meeting with Interscope Records

• Features with Insomniac and DJ Mag USA

• A VIP experience at this year's 20th anniversary Nocturnal Wonderland Festival

• New musical gear and equipment from 8DM, GoPro, Native Instruments, Pioneer, Roland, and QSC

• $10,000 cash

"I am a believer in helping out other artists whenever I can and was excited when Guitar Center approached me about the Cover Me program. I'm looking forward to checking out the submissions and seeing what people come up with for their covers and remixes!" Zedd said.

Guitar Center is the world's largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ, and lighting equipment. It has more than 260 stores across the U.S.

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