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Chinese luxury e-commerce platform raises $100 million

BY Dan Berthiaume

Beijing — Secoo.com, a Chinese luxury and high-end fashion e-commerce company, recently completed a new round of financing that has raised around $100 million. The event represents the largest amount of financing raised in one round across the Chinese luxury and high-end fashion e-commerce sector to date.

The financing was led by CMC Capital Partners, with the participation of IDG Capital Partners, Ventech China, Crehol Capital (Mulliez Family Fund), and Vangoo Capital. Silicon Valley Bank also provided a credit line valued at several tens of millions dollars to the company.

Secoo provides Chinese high-end consumers with "one-stop" professional luxury services, from the identification, appraisal and sale of luxury products to after-sales maintenance and auction sale of luxury goods. Secoo now has more than three million high-end members and sells products from hundreds of top international brands. Secoo operates off-line clubs across mainland China, Hong Kong and Tokyo, and is in the midst of opening more off-line experience clubs in Milan, New York and Paris.

"The funds will mainly be used in our global strategic layout and overseas business expansions, as well as higher budget in marketing, developing its information technology infrastructure,” said Li Rixue, CEO of Secoo. “In the future, we will try our best to meet the demands of high-end clients, both in mainland China and abroad, providing them with authentic, seasonal, and desirable luxury products."

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Fujitsu partners with OnCue for in-aisle kiosks

BY Dan Berthiaume

Sunnyvale, Calif. — Fujitsu is partnering with OnCue Technologies, a developer of in-aisle point-of-information solutions, to resell OnCue Technologies’ InfoCue and Expert OnCue mini-kiosk solutions to big-box, grocery, beverage and hardware retailers in the U.S. OnCue Technologies’ cloud-based, customizable mini kiosks enable retailers to deliver expert advice and product information to customers in the aisle without requiring employee training.

The responsive touch-screen kiosks feature capabilities, including complete SKU data, audio and video multi-media responses to shopper requests, barcode scanning, and shopping list and coupon printing. The solutions empower consumers with immediate information needed to make a purchase decision.

OnCue solutions integrate seamlessly with the Fujitsu GlobalStore POS application, enabling access to real time price checking, local store management and POS terminal capabilities. The solutions are currently available to new and existing customers in the U.S.

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HBC deploys Swirl iBeacon platform in stores

BY Dan Berthiaume

Toronto – HBC Department Store Group is deploying the Swirl in-store beacon marketing platform to deliver digital experiences to consumers’ smartphones while they shop in the company’s department stores in Canada and the U.S. Using beacons installed in merchandising areas throughout its stores, Hudson’s Bay and Lord & Taylor will automatically deliver branded content and personalized offers to in-store shoppers through an array of company-owned and third-party mobile apps.

The HBC Department Store Group operates more than 130 Hudson’s Bay and Lord & Taylor department stores across North America. Starting July 28, the new in-store mobile experiences will be available to shoppers at select malls and free-standing Hudson’s Bay stores including its Toronto flagship store, as well as Lord & Taylor stores in the U.S.

HBC is using the Swirl beacon marketing platform to create more personalized and engaging in-store mobile shopping experiences. Swirl beacons will be used to trigger delivery of unique and relevant content to shoppers at multiple locations and departments within its stores. The Swirl platform leverages Bluetooth Smart and Apple’s iBeacon technology to deliver targeted content and offers to consumers based on their specific location and behavior at the store. By utilizing the Swirl technology across various popular lifestyle and shopping apps, HBC Department Store Group can deliver personalized in-store mobile experiences to shoppers who choose to opt-in to the service.

"We recognize the appetite for mobile experiences that cater to our customers’ immediate needs and preferences while also providing a seamless and effortless experience," said Michael Crotty, executive VP, chief marketing officer, Hudson’s Bay Company and Lord & Taylor. "Beacon technology is the future of retail marketing and Swirl’s platform will assist us to make every visit to Hudson’s Bay or Lord & Taylor even more rewarding for our customers."

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